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Status and Nonstatus Consumers' Attitudes toward Foreign and Domestic Luxury Brands of Underwear

Citation

Lee, WJ and Phau, I and Roy, R, Status and Nonstatus Consumers' Attitudes toward Foreign and Domestic Luxury Brands of Underwear, Journal of International Consumer Marketing, 24, (1-2) pp. 43-56. ISSN 0896-1530 (2012) [Refereed Article]

Copyright Statement

Copyright 2012 Taylor & Francis Group

DOI: doi:10.1080/08961530.2012.650138

Abstract

This study investigates whether status-and non-status-seeking consumers differ in their attitudes toward buying foreign and domestic luxury brands of underwear with regard to their countries of manufacture. The findings indicate that while there is no significant difference for products made in Australia and the U.S. for both status-and non-status-seeking consumers, luxury brands of underwear made in China are not favored. The study suggests that China should improve its country image in order to be perceived as producing goods that are not only low in price but high in quality. The study also notes that American underwear brands with a strong global presence should consider production in the Australian market.

Item Details

Item Type:Refereed Article
Keywords:status consumption, country of origin, luxury brand
Research Division:Commerce, Management, Tourism and Services
Research Group:Marketing
Research Field:Marketing Communications
Objective Division:Economic Framework
Objective Group:Management and Productivity
Objective Field:Marketing
Author:Lee, WJ (Mr Thomas Lee)
ID Code:85166
Year Published:2012
Deposited By:Research Division
Deposited On:2013-06-17
Last Modified:2013-07-25
Downloads:0

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