eCite Digital Repository

Football's culture of intoxication : implications for health promotion


Palmer, C, Football's culture of intoxication : implications for health promotion, EASS 2010 : Proceedings of the 7th European Association for Sociology of Sport Conference : A Social Perspective on Sport, Health and Environment, 5-9 May 2010, Portugal, pp. 1-5. ISBN 978-3-8309-2015-1 (2010) [Refereed Conference Paper]

Not available

Copyright Statement

Copyright 2010 the author

Official URL:


Objectives: The objective of this is article is to examine some of the strategies and interventions designed to encourage responsible alcohol consumption within Australian Rules football clubs. Design: Qualitative research was undertaken with fans of four fans of football teams who compete in the South Australian National Football League (SANFL). In total, 93 interviews were conducted with male (80) and female (13) fans across these clubs. Interview data were thematically analysed with the assistance of the NVIVO software package. To elicit additional insight about the social meanings of drinking, researchers visited football games and a range of social functions. Results: Analysis of the qualitative data suggests that formal interventions implemented by football clubs often prove ineffectual in encouraging responsible alcohol consumption, with more effective strategies aimed at dissuading heavy drinking being operationalized at an informal level by drinkers themselves through a number of ‘everyday’ or ‘lay’ strategies. Such strategies correspond to the broad analytical categories of ‘keeping safe’, ‘minimising damage’ and ‘taking charge’. Conclusion: This focus on the role of lay strategies in informing health behaviours makes an important contribution to how we understand health promotion initiatives in relation to harmful drinking in sport and other contexts.

Item Details

Item Type:Refereed Conference Paper
Research Division:Human Society
Research Group:Sociology
Research Field:Sociology not elsewhere classified
Objective Division:Culture and Society
Objective Group:Sport, exercise and recreation
Objective Field:Organised sports
UTAS Author:Palmer, C (Professor Catherine Palmer)
ID Code:84877
Year Published:2010
Deposited By:School of Social Sciences
Deposited On:2013-06-05
Last Modified:2015-02-11

Repository Staff Only: item control page