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Self-affirmation, intentions and alcohol consumption in students: a randomized exploratory trial


Scott, JL and Brown, AC and Phair, JK and Westland, JN and Schuz, B, Self-affirmation, intentions and alcohol consumption in students: a randomized exploratory trial, Alcohol and Alcoholism, 48, (4) pp. 458-463. ISSN 0735-0414 (2013) [Refereed Article]

Copyright Statement

Copyright 2013 The Author, Medical Council on Alcohol and Oxford University Press

DOI: doi:10.1093/alcalc/agt027


Aims: This study tests whether enhancing alcohol risk messages with self-affirmation, the process of focusing on cherished aspects of oneself, increases intentions to reduce alcohol consumption and reduces actual alcohol consumption. It was also examined whether these effects differed by risk status as indicated by standard drinks consumed in an average week.

Methods: Participants (n = 121) were randomly allocated to a self-affirmation or matched control condition before viewing emotive graphic alcohol warning posters in a questionnaire-based study.

Results: There were significant increases in intentions to reduce alcohol consumption in self-affirmed participants, and these effects were stronger in participants with higher behavioural risk. Intentions in turn significantly predicted a reduction in self-reported alcohol consumption.

Conclusions: These findings support the use of self-affirmation to enhance alcohol awareness campaigns, particularly in individuals with high behavioural risk.

Item Details

Item Type:Refereed Article
Keywords:self-affirmation, alcohol, emotive risk messages, risk communication, fear appeals
Research Division:Psychology
Research Group:Clinical and health psychology
Research Field:Health psychology
Objective Division:Health
Objective Group:Public health (excl. specific population health)
Objective Field:Behaviour and health
UTAS Author:Scott, JL (Professor Jenn Scott)
UTAS Author:Brown, AC (Mr Alex Brown)
UTAS Author:Phair, JK (Miss Jessica Phair)
UTAS Author:Westland, JN (Mr Josh Westland)
UTAS Author:Schuz, B (Dr Benjamin Schuez)
ID Code:83992
Year Published:2013
Web of Science® Times Cited:16
Deposited By:Psychology
Deposited On:2013-04-08
Last Modified:2017-11-03

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