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Beyond the farmgate: identifying Tasmanian farmers Web 2.0 use in agri-food supply chain


Liao, SJH and Marshall, P and Swatman, PMC, Beyond the farmgate: identifying Tasmanian farmers Web 2.0 use in agri-food supply chain, Proceedings of the IADIS International Conference on Internet Technologies & Society (ITS 2012), 28-30 November 2012, Perth, Australia, pp. 253-258. ISBN 978-972-8939-77-9 (2012) [Refereed Conference Paper]

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Copyright 2012 IADIS


Food security – the ready access to adequate quantities of safe, nutritious food – is a major concern of governments and industry around the world and has led to an increasing focus on the agri-food supply chain. Yet despite sophisticated (often global) connections between retailers and processors, little attention has been paid to linking primary producers into these supply chains, although they are under considerable pressure from a combination of factors including: global markets, highly concentrated market power and increasing government regulation. In this paper we report the first stage of a research project investigating the possible use of Web 2.0 by primary producers to reduce costs and enhance their marketing opportunities, concentrating on farmers in the Australian State of Tasmania. The initial stage of the project was a series of interviews with experts in the four sectors selected (dairy, seafood, fruit & vegetables and meat) to understand how ICT is currently used in these sectors and to what extent the possibilities offered by Web 2.0 had already been realised.

Item Details

Item Type:Refereed Conference Paper
Keywords:agri-food supply chain management, ICT, Web 2.0
Research Division:Information and Computing Sciences
Research Group:Distributed computing and systems software
Research Field:Service oriented computing
Objective Division:Information and Communication Services
Objective Group:Other information and communication services
Objective Field:Other information and communication services not elsewhere classified
UTAS Author:Liao, SJH (Mr Steve Liao)
UTAS Author:Marshall, P (Professor Peter Marshall)
UTAS Author:Swatman, PMC (Professor Paula Swatman)
ID Code:82061
Year Published:2012
Deposited By:Information and Communication Technology
Deposited On:2013-01-15
Last Modified:2018-01-23
Downloads:21 View Download Statistics

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