eCite Digital Repository

Measuring local tourism attractiveness: The case of Italy

Citation

Cugno, M and Grimmer, M and Viassone, M, Measuring local tourism attractiveness: The case of Italy, Proceedings of the 2012 ANZAM Conference, 5-7 December, Perth, pp. 1-22. ISBN 978-0-9874158-0-6 (2012) [Refereed Conference Paper]


Preview
PDF
Restricted - Request a copy
14Mb
  

Copyright Statement

Copyright 2012 The Authors

Official URL: http://www.anzam.org/conference-material/past-even...

Abstract

Tourism attractiveness is a key factor in destination marketing yet its measurement has been underresearched. This exploratory study presents a methodology for the measurement of tourism attractiveness applied at a provincial level in Italy. Potential drivers of attractiveness were collated using provincial-level data from the Italian National Institute of Statistics. A final list of drivers was subjected to Principal Components Analysis (PCA) to determine underlying structure, and then compared across the 107 Italian provinces using Exploratory Spatial Data Analysis (ESDA). The PCA revealed one general tourism attractiveness index which was supplemented by three other factors that covered more specific input drivers. Cartographic representations of the principal component scores and the ESDA clusters showed a range of provincial attractiveness profiles.

Item Details

Item Type:Refereed Conference Paper
Keywords:destination marketing, tourism, consumer behaviour, marketing research
Research Division:Commerce, Management, Tourism and Services
Research Group:Tourism
Research Field:Tourism Management
Objective Division:Commercial Services and Tourism
Objective Group:Tourism
Objective Field:Economic Issues in Tourism
Author:Grimmer, M (Professor Martin Grimmer)
ID Code:81928
Year Published:2012
Deposited By:Management
Deposited On:2013-01-11
Last Modified:2014-12-09
Downloads:10 View Download Statistics

Repository Staff Only: item control page