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Measuring local tourism attractiveness: The case of Italy
conference contribution
posted on 2023-05-23, 07:10 authored by Cugno, M, Martin GrimmerMartin Grimmer, Viassone, MTourism attractiveness is a key factor in destination marketing yet its measurement has been underresearched. This exploratory study presents a methodology for the measurement of tourism attractiveness applied at a provincial level in Italy. Potential drivers of attractiveness were collated using provincial-level data from the Italian National Institute of Statistics. A final list of drivers was subjected to Principal Components Analysis (PCA) to determine underlying structure, and then compared across the 107 Italian provinces using Exploratory Spatial Data Analysis (ESDA). The PCA revealed one general tourism attractiveness index which was supplemented by three other factors that covered more specific input drivers. Cartographic representations of the principal component scores and the ESDA clusters showed a range of provincial attractiveness profiles.
History
Publication title
Proceedings of the 2012 ANZAM ConferenceEditors
ANZAMPagination
1-22ISBN
978-0-9874158-0-6Department/School
College Office - College of Business and EconomicsPublisher
ANZAMPlace of publication
Perth, AustraliaEvent title
26th Australian & New Zealand Academy of Management (ANZAM) ConferenceEvent Venue
PerthDate of Event (Start Date)
2012-12-05Date of Event (End Date)
2012-12-07Rights statement
Copyright 2012 The AuthorsRepository Status
- Restricted