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Communicating health risks via the media: what can we learn from MasterChef Australia?

Citation

Phillipov, M, Communicating health risks via the media: what can we learn from MasterChef Australia?, Australasian Medical Journal, 5, (11) pp. 593-597. ISSN 1836-1935 (2012) [Refereed Article]


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Copyright Statement

Copyright 2012 Australasian Medical Journal [AMJ]

DOI: doi:10.4066/AMJ.2012.1460

Abstract

Is it a coincidence the television cooking show, MasterChef Australia (MCA), is enjoying unprecedented viewer popularity at the height of a declared global obesity epidemic? Is it an accident that MCA essentially offers a pleasurable rediscovery of foods that, to all intents and purposes, have been declared ‘forbidden’ by current dietary guidelines? Can the unexpected success of this type of show provide innovative information for more effective communication of health risks via the media?

Item Details

Item Type:Refereed Article
Keywords:media, health communication, food, pleasure
Research Division:Language, Communication and Culture
Research Group:Communication and Media Studies
Research Field:Media Studies
Objective Division:Cultural Understanding
Objective Group:Communication
Objective Field:The Media
Author:Phillipov, M (Dr Michelle Phillipov)
ID Code:81582
Year Published:2012
Deposited By:English, Journalism and European Languages
Deposited On:2012-12-14
Last Modified:2017-11-18
Downloads:0

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