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Communicating health risks via the media: what can we learn from MasterChef Australia?
journal contribution
posted on 2023-05-17, 15:03 authored by Phillipov, MIs it a coincidence the television cooking show, MasterChef Australia (MCA), is enjoying unprecedented viewer popularity at the height of a declared global obesity epidemic? Is it an accident that MCA essentially offers a pleasurable rediscovery of foods that, to all intents and purposes, have been declared ‘forbidden’ by current dietary guidelines? Can the unexpected success of this type of show provide innovative information for more effective communication of health risks via the media?
History
Publication title
Australasian Medical JournalVolume
5Issue
11Pagination
593-597ISSN
1836-1935Department/School
School of HumanitiesPublisher
Australasian Medical Journal Pty LtdPlace of publication
AustraliaRights statement
Copyright 2012 Australasian Medical Journal [AMJ]Repository Status
- Restricted