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Creating Godzilla's Media Tourism: Comparing Fan and Local Government Practices

journal contribution
posted on 2023-05-17, 14:13 authored by Craig Norris
Fan pilgrimages to media locations have been variously described as fads or underground activities. More recently there has been a trend to consider cult media tourism as increasingly incorporated into official tourism branding and promotion strategies. This article details how fans and industry ‘play’ with popular culture to experiment with their surroundings in new and novel ways. This phenomenon is observed through two cases: first, Saitama City’s attempt to appear in a Godzilla/ movie as documented in the BBC series Japanorama/; and second, the experience of western Godzilla fans travelling to Japan. By discussing the similar ‘fan tools’ which are used by different stakeholders this article will show how locations can be reimagined into popular culture portals serving a variety of agendas.

History

Publication title

Refractory: a Journal of Entertainment Media

Volume

20

ISSN

1447-4905

Department/School

School of Humanities

Publisher

University of Melbourne

Place of publication

Australia

Rights statement

Copyright 2012 the author.

Repository Status

  • Restricted

Socio-economic Objectives

The media

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    University Of Tasmania

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