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Creating Godzilla's Media Tourism: Comparing Fan and Local Government Practices


Norris, C, Creating Godzilla's Media Tourism: Comparing Fan and Local Government Practices, Refractory: a Journal of Entertainment Media, 20 pp. 1. ISSN 1447-4905 (2012) [Refereed Article]

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Fan pilgrimages to media locations have been variously described as fads or underground activities. More recently there has been a trend to consider cult media tourism as increasingly incorporated into official tourism branding and promotion strategies. This article details how fans and industry ‘play’ with popular culture to experiment with their surroundings in new and novel ways. This phenomenon is observed through two cases: first, Saitama City’s attempt to appear in a Godzilla/ movie as documented in the BBC series Japanorama/; and second, the experience of western Godzilla fans travelling to Japan. By discussing the similar ‘fan tools’ which are used by different stakeholders this article will show how locations can be reimagined into popular culture portals serving a variety of agendas.

Item Details

Item Type:Refereed Article
Research Division:Language, Communication and Culture
Research Group:Communication and media studies
Research Field:Media studies
Objective Division:Culture and Society
Objective Group:Communication
Objective Field:The media
UTAS Author:Norris, C (Dr Craig Norris)
ID Code:80701
Year Published:2012
Deposited By:English, Journalism and European Languages
Deposited On:2012-11-08
Last Modified:2017-11-09
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