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Online representations of RVing neo-tribes in the USA and Australia
Citation
Hardy, A and Hanson, D and Gretzel, U, Online representations of RVing neo-tribes in the USA and Australia, Journal of Tourism and Cultural Change, 10, (3) pp. 219-232. ISSN 1476-6825 (2012) [Refereed Article]
Copyright Statement
Copyright 2012 Taylor & Francis
DOI: doi:10.1080/14766825.2012.667415
Abstract
Road trips in recreational vehicles (RVs) are popular ways to experience freedom, warmer
climates and flexibility in the USA as well as Australia. Ownership of such vehicles is increasing in both markets. Nevertheless, very little is known about the individuals
who engage in RVing activities and about the neo-tribes that they form and organise
through clubs. Also, cross-regional comparisons of RVers are currently missing from
the literature. This article conducted analyses of the text (words and images) of
websites belonging to two RV clubs in the USA and two clubs in Australia as well as
of the websites of the countries' respective RV advocacy groups. The goal was to
examine the specific neo-tribes as they were represented on these websites. The results
revealed similarities but also clear differences, with the USA RV clubs appearing to be
much more focussed on delivering the defining aspects of neo-tribes, such as
fellowship, organisation of online scenes, and the facilitation of an RVing lifestyle.
Item Details
Item Type: | Refereed Article |
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Keywords: | recreational vehicles, neo-tribes, online representation, website analysis, comparative analysis |
Research Division: | Commerce, Management, Tourism and Services |
Research Group: | Tourism |
Research Field: | Tourist behaviour and visitor experience |
Objective Division: | Commercial Services and Tourism |
Objective Group: | Tourism services |
Objective Field: | Tourism services not elsewhere classified |
UTAS Author: | Hardy, A (Associate Professor Anne Hardy) |
UTAS Author: | Hanson, D (Dr Dallas Hanson) |
ID Code: | 80562 |
Year Published: | 2012 |
Web of Science® Times Cited: | 30 |
Deposited By: | Management |
Deposited On: | 2012-11-02 |
Last Modified: | 2017-11-28 |
Downloads: | 2 View Download Statistics |
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