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Vecchie e nuove prospettive di sviluppo del turismo in Italia (Old and new prospects for the development of tourism in Italy)


Grimmer, M and Cugno, M and Viassone, M, Vecchie e nuove prospettive di sviluppo del turismo in Italia (Old and new prospects for the development of tourism in Italy), Rassegna Economica , 75, (1) Article 5. ISSN 0390-010X (2012) [Refereed Article]

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Copyright 2012 Studi e Ricerche per il Mezzogiorno

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Despite the topic of attractiveness of tourist destinations is at the centre of the International economic debate, there are still many areas showing important gap among potentials and performances and in most cases literature doesn't offer a suitable measure and strategic solutions for this problem. This paper aims at investigating the drivers at the basis of the attractiveness of a tourist destination and at supplying a measure of the same, in addition to the elaboration of suitable developing strategies. In order to reach these objectives a very detailed review of literature on tourist attractiveness and sustainability and main sources of it is offered. In a second time, throughout a quantitative methodology, an index of tourist attractiveness is created, suitably integrated and adapted to the area under investigation. Results show how the Mezzogiorno, characterized by a strong specialization on tourist product-concentrated on the coast and in summer months, is not able to diversify its offer. The main limit of this research consists in the application of the index to a single destination (the Italian Mezzogiorno). With some changes, the study could be applied in the future to other European areas (in particular to the benchmark ones) for comparative purposes.

Item Details

Item Type:Refereed Article
Keywords:tourist destination attractiveness, sustainability, destination attractiveness index, attrattivita della destinazione turistica, destinazione sostenibile, indice di attrattivita turistica
Research Division:Commerce, Management, Tourism and Services
Research Group:Tourism
Research Field:Tourism management
Objective Division:Commercial Services and Tourism
Objective Group:Tourism services
Objective Field:Economic issues in tourism
UTAS Author:Grimmer, M (Professor Martin Grimmer)
ID Code:80303
Year Published:2012
Deposited By:Management
Deposited On:2012-10-29
Last Modified:2021-07-06
Downloads:8 View Download Statistics

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