DIY Morality: Choice, Body and Authenticity

This article is a qualitative exploration of how contemporary morality is understood and constructed using Australian blog data. The central finding is that the bloggers depict morality as an actively created and autonomous do-it-yourself project based in three main configurations of self-responsibility, bodily encounter and authenticfeeling. The findings are suggestive of how self, body, emotions and authenticity may play an important role in contemporary moralities.