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Risk perception moderates how intentions are translated into sunscreen use


Craciun, C and Schuez, N and Lippke, S and Schwarzer, R, Risk perception moderates how intentions are translated into sunscreen use, Journal of Behavioral Medicine, 33, (5) pp. 392-398. ISSN 0160-7715 (2010) [Refereed Article]

Copyright Statement

Copyright 2010 Springer Science+Business Media

DOI: doi:10.1007/s10865-010-9269-5


Planning is supposed to mediate between intention and behavior. The study examines whether such a mediation also exists in the context of sunscreen use. Moreover, the question is raised whether health risk perception might moderate such a mechanism. A longitudinal online study was conducted with three measurement points in time. Sunscreen use, intention, planning, and risk perception were assessed. A sample of 154 individuals was analyzed by hierarchical regression procedures in terms of moderated mediation. Planning partially mediated the intention-behavior relationship, and risk perception operated as a moderator. The moderator effect was negative, implying that low risk perception in conjunction with high intention was a prerequisite for planning, and, thus, for the mediation by planning. Low risk perception reflects healthspecific optimism which can be a facilitator of health behavior change, in this case the change of sunscreen use from Time 1 to Time 3.

Item Details

Item Type:Refereed Article
Research Division:Psychology
Research Group:Clinical and health psychology
Research Field:Health psychology
Objective Division:Health
Objective Group:Public health (excl. specific population health)
Objective Field:Behaviour and health
UTAS Author:Schuez, N (Dr Natalie Schuez)
ID Code:79634
Year Published:2010
Web of Science® Times Cited:13
Deposited By:Medicine
Deposited On:2012-09-25
Last Modified:2015-02-06

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