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In January 2011, the wealthy mainland Chinese businessman Chen Guangbiao announced his intention to visit Taiwan before the Chinese New Year with NTD500m (US$16.5m) in donations for low-income Taiwanese families. Purportedly inspired by Bill Gates’s ‘Giving Pledge’, the money was to be handed out in hongbao 紅包, or red envelopes in the traditional Chinese practice, with the inscription: ‘The day is cold, the ground freezing, but the people’s hearts are warm. The Chinese nation is one family and a fire in the winter’ (天寒地凍人心暖、中華民族一家親，冬天 裡的一把火).

The visit, which occurred towards the end of President Ma Ying-jeou’s first term, created a media storm in Taiwan. In a telephone survey by the newspaper Apple Daily, which is always ready to stoke controversy, 36.16 percent of respondents agreed with the statement: ‘If he has money to bring, it is a good thing and he should be thanked.’ But 39.8 percent agreed with the question- response: ‘Who does he think he is? Bringing money humiliates the Taiwanese people!’

Item Type:	Other Book Chapter
Research Division:	Language, Communication and Culture
Research Group:	Cultural studies
Research Field:	Asian cultural studies
Objective Division:	Expanding Knowledge
Objective Group:	Expanding knowledge
Objective Field:	Expanding knowledge in language, communication and culture
UTAS Author:	Harrison, M (Dr Mark Harrison)
ID Code:	79119
Year Published:	2012
Deposited By:	Asian Languages and Studies
Deposited On:	2012-08-17
Last Modified:	2014-08-26
Downloads:	198 View Download Statistics