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Shopper loyalty is big business

Citation

Grimmer, MR, Shopper loyalty is big business, The Saturday Mercury, The Mercury, Hobart, 1, 1, p. 12. (2012) [Media Interview]


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Item Details

Item Type:Media Interview
Research Division:Commerce, Management, Tourism and Services
Research Group:Marketing
Research Field:Pricing (incl. Consumer Value Estimation)
Objective Division:Economic Framework
Objective Group:Management and Productivity
Objective Field:Public Sector Productivity
Author:Grimmer, MR (Associate Professor Martin Grimmer)
ID Code:78208
Year Published:2012
Deposited By:Management
Deposited On:2012-06-18
Last Modified:2012-06-18
Downloads:0

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