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Shopper loyalty is big business
Citation
Grimmer, MR, Shopper loyalty is big business, The Saturday Mercury, The Mercury, Hobart, 1, 1, p. 12. (2012) [Media Interview]
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Item Details
| Item Type: | Media Interview |
|---|---|
| Research Division: | Commerce, Management, Tourism and Services |
| Research Group: | Marketing |
| Research Field: | Pricing (incl. Consumer Value Estimation) |
| Objective Division: | Economic Framework |
| Objective Group: | Management and Productivity |
| Objective Field: | Public Sector Productivity |
| Author: | Grimmer, MR (Associate Professor Martin Grimmer) |
| ID Code: | 78208 |
| Year Published: | 2012 |
| Deposited By: | Management |
| Deposited On: | 2012-06-18 |
| Last Modified: | 2012-06-18 |
| Downloads: | 0 |
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