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Shopper loyalty is big business
Citation
Grimmer, MR, Shopper loyalty is big business, The Saturday Mercury, The Mercury, Hobart, 1, 1, p. 12. (2012) [Media Interview]
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Item Details
Item Type: | Media Interview |
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Research Division: | Commerce, Management, Tourism and Services |
Research Group: | Marketing |
Research Field: | Pricing (incl. Consumer Value Estimation) |
Objective Division: | Economic Framework |
Objective Group: | Management and Productivity |
Objective Field: | Public Sector Productivity |
UTAS Author: | Grimmer, MR (Professor Martin Grimmer) |
ID Code: | 78208 |
Year Published: | 2012 |
Deposited By: | Management |
Deposited On: | 2012-06-18 |
Last Modified: | 2012-06-18 |
Downloads: | 0 |
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