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Achieving superior innovation-based performance outcomes in SMEs through innovation resource-capability complementarity


Sok, P and O'Cass, A, Achieving superior innovation-based performance outcomes in SMEs through innovation resource-capability complementarity, Industrial Marketing Management, 40, (8) pp. 1285-1293. ISSN 0019-8501 (2011) [Refereed Article]

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Copyright Statement

Copyright 2011 Elsevier Inc

DOI: doi:10.1016/j.indmarman.2011.10.007


Firms are increasingly identifying new avenues to enhance their market position. One such effort involves the firms' ability to continuously learn. Learning has the capacity to enable firms to develop and implement more efficient and effective innovation-focused strategies, resulting in the ability to develop and deliver more products in a timelier manner. This study tests the relationship between innovation resource-capability complementarity and innovation-based performance. This study further elaborates that while innovation resource-capability complementarity drives innovation-based performance; their relationship will be enhanced via the firms' possession of superior learning capability. The findings show a significant effect of innovation resource-capability complementarity on innovation-based performance. The results also show that firms that possess superior learning capability are willing to question their operational processes and routines and make adjustments following the feedback obtained from customers and channels; thereby enhancing their abilities to develop more new products and increase their speed in delivering products to the customers.

Item Details

Item Type:Refereed Article
Keywords:Resources-Capabilities; Complementarity; Learning; Innovation; Performance
Research Division:Commerce, Management, Tourism and Services
Research Group:Marketing
Research Field:Marketing management (incl. strategy and customer relations)
Objective Division:Economic Framework
Objective Group:Management and productivity
Objective Field:Marketing
UTAS Author:Sok, P (Mr Phyra Sok)
UTAS Author:O'Cass, A (Professor Aron O'Cass)
ID Code:77849
Year Published:2011
Web of Science® Times Cited:79
Deposited By:Management
Deposited On:2012-06-01
Last Modified:2015-10-01
Downloads:4 View Download Statistics

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