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Womanpower?: Analyzing Glamor and Violence in a Charity Calendar


Turton-Turner, P, Womanpower?: Analyzing Glamor and Violence in a Charity Calendar, The International Journal of the Image, 2, (1) pp. 13-24. ISSN 2154-8560 (2012) [Refereed Article]

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Copyright 2012 Common Ground Publishing.

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This paper explores visual language employed by women in a provocative charity calendar produced to transmit a positive message of female empowerment. The Moe Girls Calendar was created in 2002 by a diverse group of local women in the Australian township of Moe. The project was an unusual and bold attempt to deflect ongoing, offensive publicity directed at the township, especially its female population, after the murder of a small child. Through use of visual semiotics this analysis examines whether the logic of a glamorized charity calendar can uphold a positive image of female identity. It also asks whether the calendar inadvertently resonates a violent landscape that is its genesis.

Item Details

Item Type:Refereed Article
Keywords:visual semiotics, sadomasochism, glamorized women, social violence, charity calendars, post-feminism
Research Division:Language, Communication and Culture
Research Group:Cultural Studies
Research Field:Culture, Gender, Sexuality
Objective Division:Cultural Understanding
Objective Group:Arts and Leisure
Objective Field:The Creative Arts (incl. Graphics and Craft)
UTAS Author:Turton-Turner, P (Dr Pamela Turton-Turner)
ID Code:77769
Year Published:2012
Deposited By:Art (Hobart)
Deposited On:2012-05-26
Last Modified:2018-02-17
Downloads:2 View Download Statistics

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