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Marketing: Planning and Strategy


Jain, S and Haley, G and Voola, R and Wickham, MD, Marketing: Planning and Strategy, Cengage Learning, Victoria, pp. 472. ISBN 9780170189392 (2012) [Authored Other Book]

Item Details

Item Type:Authored Other Book
Research Division:Commerce, Management, Tourism and Services
Research Group:Marketing
Research Field:Marketing management (incl. strategy and customer relations)
Objective Division:Economic Framework
Objective Group:Management and productivity
Objective Field:Marketing
UTAS Author:Wickham, MD (Dr Mark Wickham)
ID Code:77268
Year Published:2012
Deposited By:Management
Deposited On:2012-03-23
Last Modified:2013-01-07

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