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Sales and promotion in the United Kingdom nut and walnut retail market

Citation

McNeil, DL and Felgate, M, Sales and promotion in the United Kingdom nut and walnut retail market, Australian Nutgrower, 26, (4) pp. 32-34. ISSN 0819-7849 (2012) [Non Refereed Article]


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Copyright Statement

Copyright 2012 Australian Nut Industry Council

Official URL: http://nutindustry.org.au/AUSTRALIAN-NUTGROWER-JOU...

Abstract

Summary 1. Predominant sales of walnuts in the UK are as shelled product not as an ingredient. 2. There is relatively little promotional activity around nuts in general (including walnuts) in UK supermarkets. 3. Use of walnuts in the UK is predominantly for cooking rather than as fresh nut snacks. 4. There is marked seasonality in demand for specialist walnut products (eg chocolate coated, pickled, in shell).

Item Details

Item Type:Non Refereed Article
Research Division:Commerce, Management, Tourism and Services
Research Group:Marketing
Research Field:Consumer-Oriented Product or Service Development
Objective Division:Economic Framework
Objective Group:International Trade
Objective Field:International Trade not elsewhere classified
Author:McNeil, DL (Professor David McNeil)
ID Code:76968
Year Published:2012
Deposited By:Agricultural Science
Deposited On:2012-03-15
Last Modified:2014-09-01
Downloads:9 View Download Statistics

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