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Conceptualizing franchisation: understanding local processes


Jones, C, Conceptualizing franchisation: understanding local processes, Proceedings of the Joint ACERE-DIANA International Entrepreneurship Conference, 31 January - 2 February 2012, The University of Notre Dame, Fremantle, WA, pp. 1-44. ISBN 9780646572673 (2012) [Refereed Conference Paper]

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Copyright 2012 the Author

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There is little doubt as to the importance of franchising within all modern global economies. Yet, little is understood with regards the actual impact of franchising on local economies. This research aims to reframe the contribution of franchising by considering the process of franchisation. It will be shown that the survival of local firms can be influenced positively by the day to day actions of franchise operators. However, it is argued that to understand how any such advantage my fall to local independent firms, we must first better appreciate the multitude of local processes related to such industries. To this end, this research re-examines several ecological concepts with the view of enabling a clearer investigation of underlying local processes.

Item Details

Item Type:Refereed Conference Paper
Research Division:Commerce, Management, Tourism and Services
Research Group:Strategy, management and organisational behaviour
Research Field:Entrepreneurship
Objective Division:Expanding Knowledge
Objective Group:Expanding knowledge
Objective Field:Expanding knowledge in commerce, management, tourism and services
UTAS Author:Jones, C (Dr Colin Jones)
ID Code:75612
Year Published:2012
Deposited By:Australian Innovation Research Centre
Deposited On:2012-02-07
Last Modified:2017-11-27

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