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Conceptualizing franchisation: understanding local processes
conference contribution
posted on 2023-05-23, 05:43 authored by Jones, CThere is little doubt as to the importance of franchising within all modern global economies. Yet, little is understood with regards the actual impact of franchising on local economies. This research aims to reframe the contribution of franchising by considering the process of franchisation. It will be shown that the survival of local firms can be influenced positively by the day to day actions of franchise operators. However, it is argued that to understand how any such advantage my fall to local independent firms, we must first better appreciate the multitude of local processes related to such industries. To this end, this research re-examines several ecological concepts with the view of enabling a clearer investigation of underlying local processes.
History
Publication title
Proceedings of the Joint ACERE-DIANA International Entrepreneurship ConferenceEditors
ACERE-DIANA ConferencePagination
1-44ISBN
9780646572673Department/School
TSBEPublisher
ACERE-DIANA ConferencePlace of publication
FremantleEvent title
Joint ACERE-DIANA International Entrepreneurship ConferenceEvent Venue
The University of Notre Dame, Fremantle, WADate of Event (Start Date)
2012-01-31Date of Event (End Date)
2012-02-02Rights statement
Copyright 2012 the AuthorRepository Status
- Restricted