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Udderly Fantastic: A Social Website for the Australian dairy Industry
conference contribution
posted on 2023-05-23, 05:41 authored by Stockdale, R, Marshall, PAbstract The focus of this paper is a social web site, Udderly Fantastic, that has been developed and implemented for the Australian dairy farming industry with the overarching goal of providing ‘a place for dairy-minded people to creatively celebrate the business.’ The aim of the study is to examine how an industry-wide social web site contributes to the creation of a sense of community amongst its members. The findings show that a vibrant community has developed with evidence of the accumulation of social capital benefiting the members. They also include the identification of the benefits of the social community to both members and other stakeholders. Thus the study contributes to a greater understanding of the value of social web sites (SWS) in an industry setting. Implications for practice and research are briefly discussed and further research paths are identified.
History
Publication title
Proceedings of 22nd Australasian Conference on Information Systems (ACIS 2011)Editors
P Seltsikas, D Bunker, L Dawson, M IndulskaPagination
EJISBN
978-1-74210-239-9Department/School
School of Information and Communication TechnologyPublisher
ACIS Electronic Library (AISeL)Place of publication
AustraliaEvent title
22nd Australasian Conference on Information Systems (ACIS 2011)Event Venue
SydneyDate of Event (Start Date)
2012-11-30Date of Event (End Date)
2012-12-02Rights statement
Copyright 2011 the AuthorsRepository Status
- Restricted