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Why blogging should be everybody's business

Citation

McGee, LX, Why blogging should be everybody's business, Unitas, University of Tasmania, Hobart, Tasmania, 353, August 2011, pp. 1-12. (2011) [Internal Newsletter]


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Abstract

I'm having a Seinfeld moment writing a blog about blogging, but I continue to be astounded by the number of start-up businesses I meet that don't blog. Some are blog deniers, some are scared of their own font, others simply believe they are "too busy". More commonly, however, non-blog believers are unaware of the power of the blog and the multiple value propositions that this simple act can have on your brand and business. So, at the risk of preaching to the converted, this is also an attempt to encourage ardent bloggers and readers of this blog to pass the wisdom across to their fellow "mumpreneurs" who are languishing in old technology market channels to convey their message.

Item Details

Item Type:Internal Newsletter
Keywords:Blog, blogging, enterprise,
Research Division:Education
Research Group:Education Systems
Research Field:Continuing and Community Education
Objective Division:Economic Framework
Objective Group:Microeconomics
Objective Field:Microeconomics not elsewhere classified
Author:McGee, LX (Dr Polly McGee)
ID Code:75150
Year Published:2011
Deposited By:Australian Innovation Research Centre
Deposited On:2012-01-12
Last Modified:2013-08-16
Downloads:197 View Download Statistics

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