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Creating commercially compelling website-service encounters: an examination of the effect of website-service interface performance components on flow experiences

Citation

Carlson, J and O'Cass, AG, Creating commercially compelling website-service encounters: an examination of the effect of website-service interface performance components on flow experiences, Electronic Markets, 21, (4) pp. 237-253. ISSN 1422-8890 (2011) [Refereed Article]


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Copyright Statement

Copyright 2011 Institute of Information Management, University of St. Gallen

DOI: doi:10.1007/s12525-011-0073-z

Abstract

While the study of flow has attracted the interest of scholars seeking to understand its nature and effects on consumption related behaviors, it has received limited attention from Internet researchers seeking to understand factors controllable by firms which influence its formation. This study contributes to literature by examining the impact of consumer evaluations of website service interface performance components on the development of flow. The study also examines the moderating role of Internet selfefficacy. The analysis of data collected from consumers of organizations across two samples involved in the professional sport sector and e-retailing sector, indicate that the delivery of compelling website-service interface performance (via web-based components) is significantly related to the development of flow experiences.

Item Details

Item Type:Refereed Article
Research Division:Commerce, Management, Tourism and Services
Research Group:Marketing
Research Field:Marketing Management (incl. Strategy and Customer Relations)
Objective Division:Economic Framework
Objective Group:Management and Productivity
Objective Field:Marketing
Author:O'Cass, AG (Professor Aron O'Cass)
ID Code:74677
Year Published:2011
Web of Science® Times Cited:13
Deposited By:Management
Deposited On:2011-12-09
Last Modified:2014-11-10
Downloads:6 View Download Statistics

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