eCite Digital Repository

PETAC: From Visualisation to Personalisation of Tag Clouds


Christie, T and Lueg, C and Baghaei, N, PETAC: From Visualisation to Personalisation of Tag Clouds, Proceedings of the 12th Annual Conference of the New Zealand Chapter of the ACM Special Interest Group on Computer-Human Interaction (CHINZ 2011), 4-5 July 2011, Hamilton, New Zealand, pp. 73-80. ISBN 978-1-4503-0676-8 (2011) [Refereed Conference Paper]

Copyright Statement

Copyright 2011 the Association for Computing Machinery, Inc.

Official URL:


Tag clouds are relatively new, visual representations of tags - and are becoming increasingly popular on the web today. They have shown great potential for use as visualisation or interaction techniques; however, at the same time they have also been shown to be somewhat limited in regards to capabilities and usefulness. In contrast to many popular views on the usefulness of tag clouds, it has been suggested that their primary advantage may be for use as signallers of the social activity occurring within a system - as opposed to purely visualisations of data. Little work has been done on the generation of personalised tag clouds and their effect on increasing users’ enjoyment and engagement with a system. We propose PETAC (PErsonal TAg Cloud), a system that allows differently configured tag clouds to be compared side-by-side. It was developed to examine the feasibility of increasing the social awareness information provided by tag clouds. Results show that there is potential for improving the usefulness of tag clouds by including additional social awareness information in these clouds.

Item Details

Item Type:Refereed Conference Paper
Keywords:Author Keywords Tag clouds, Social awareness
Research Division:Information and Computing Sciences
Research Group:Library and information studies
Research Field:Human information interaction and retrieval
Objective Division:Information and Communication Services
Objective Group:Information systems, technologies and services
Objective Field:Application software packages
UTAS Author:Christie, T (Mr Timothy Christie)
UTAS Author:Lueg, C (Professor Christopher Lueg)
ID Code:74676
Year Published:2011
Deposited By:Information and Communication Technology
Deposited On:2011-12-09
Last Modified:2018-02-28

Repository Staff Only: item control page