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Exploring the Role of Entrepreneurial Marketing in Entrepreneurship Education
Citation
Jones, C and Hegarty, C, Exploring the Role of Entrepreneurial Marketing in Entrepreneurship Education, Journal of Small Business and Entrepreneurship, 24, (1) pp. 125-138. ISSN 0827-6331 (2011) [Refereed Article]
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Copyright Statement
Copyright 2011 Journal of Small Business and Entrepreneurship
Official URL: http://www.jsbe.com/table/jsbe-volume-24-issue-1/
DOI: doi:10.1080/08276331.2011.10593530
Abstract
This is a conceptual paper that seeks to explore the role of entrepreneurial marketing in promoting entrepreneurship in tertiary education. We postulate that the subject of entrepreneurship is marketed in different ways as a means of introducing (a) new learners to the subject area of entrepreneurship and (b) the wide ranging possibilities of entrepreneurship education. This research explores both the entrepreneurial marketing and the entrepreneurship literature to capture how they meet at the interface to solve the issue of appropriately marketing entrepreneurship courses within the context of university education. Whilst empirical evidence of entrepreneurial marketing has tended to concentrate on profit-making and small organizations, fewer studies have sought to understand the role of entrepreneurial marketing in public sector organizations, including the university. Although this article is exploratory in nature, it shows the benefits of utilizing the extensive research within the fields of entrepreneurial marketing and entrepreneurship to determine the value of entrepreneurship education for policy-makers, universities and students.
Item Details
Item Type: | Refereed Article |
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Research Division: | Education |
Research Group: | Curriculum and pedagogy |
Research Field: | Curriculum and pedagogy not elsewhere classified |
Objective Division: | Education and Training |
Objective Group: | Teaching and curriculum |
Objective Field: | Teaching and curriculum not elsewhere classified |
UTAS Author: | Jones, C (Dr Colin Jones) |
ID Code: | 73864 |
Year Published: | 2011 |
Deposited By: | Australian Innovation Research Centre |
Deposited On: | 2011-10-27 |
Last Modified: | 2014-11-10 |
Downloads: | 8 View Download Statistics |
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