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Facing up to Facebook: does a failure to embrace online social media mean local government is being left behind in the communication race?
Citation
Hawkins, CJ, Facing up to Facebook: does a failure to embrace online social media mean local government is being left behind in the communication race?, Local Government Manager, 43, (3) pp. 26-27. ISSN 1445-4335 (2010) [Professional, Non Refereed Article]
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Copyright Statement
Copyright 2010 Indigo Arch Publishing
Abstract
Facebook, MySpace, LinkedIn, Twitter, del.icio.us, Digg, Bebo,
Ning, YouTube, wikis, Blogger, RSS feeds ... what? International
cricketers, musicians, community groups, media outlets, charities,
local businesses and even the Australian Prime Minister use social
networking sites, but to local government these are mostly foreign or
misunderstood tools of communication – so misunderstood, in fact,
that many of them are banned to staff. According to Wikipedia ("the
free encyclopedia that anyone can edit"); Facebook (300 million users),
MySpace (260 million), LinkedIn (50 million) and Twitter (45 million) are
amongst the most popular social networking sites in the western world,
so should local governments in Australia utilise them? Are they just
irrelevant timewasters? Maybe yes, maybe no: it depends on how well
you use them, but ignoring them may not be a good strategy.
Item Details
Item Type: | Professional, Non Refereed Article |
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Keywords: | online social media, Facebook, communication, local government |
Research Division: | Language, Communication and Culture |
Research Group: | Other language, communication and culture |
Research Field: | Other language, communication and culture not elsewhere classified |
Objective Division: | Law, Politics and Community Services |
Objective Group: | Government and politics |
Objective Field: | Government and politics not elsewhere classified |
UTAS Author: | Hawkins, CJ (Dr Clayton Hawkins) |
ID Code: | 73552 |
Year Published: | 2010 |
Deposited By: | Institute for Regional Development |
Deposited On: | 2011-10-14 |
Last Modified: | 2013-10-16 |
Downloads: | 537 View Download Statistics |
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