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An exploratory study of sustainability as a stimulus for corporate entrepreneurship


Morrish, S and Miles, M and Polonsky, M, An exploratory study of sustainability as a stimulus for corporate entrepreneurship, Corporate Social Responsibility and Environmental Management, 18, (3) pp. 162-171. ISSN 1535-3958 (2011) [Refereed Article]

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DOI: doi:10.1002/csr.271


This paper examines sustainability as an emerging stimulus for corporate entrepreneurship in New Zealand publicly traded firms, using a process approach to sustainable corporate entrepreneurship. We find that many of the firms do not identify sustainability in their mission statement or in relationship to any product, process, strategy, or business model innovative initiative. Of those that do, there are varying degrees of inclusion and as such, sustainability does not seem to be widely or strategically considered a stimulus for corporate entrepreneurship by publicly held New-Zealand-based corporations.

Item Details

Item Type:Refereed Article
Keywords:sustainability;corporate entrepreneurship;New Zealand business
Research Division:Commerce, Management, Tourism and Services
Research Group:Marketing
Research Field:Marketing research methodology
Objective Division:Economic Framework
Objective Group:Management and productivity
Objective Field:Marketing
UTAS Author:Miles, M (Professor Morgan Miles)
ID Code:72821
Year Published:2011
Web of Science® Times Cited:15
Deposited By:Management
Deposited On:2011-09-01
Last Modified:2014-10-10

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