Hardy, A and Beeton, B and Carter, R, Iterations: Improving Regional Touring Routes Through Survey Research, Regional Tourism Cases: Innovation in Regional Tourism, Common Ground, D Carson & J Macbeth (ed), Altona, Victoria, pp. 91-101. ISBN 1-86335-590-1 (2005) [Research Book Chapter]
Copyright © STCRC 2005
Official URL: http://www.sustainabletourismonline.com/
This chapter is concerned with innovation in a regional themed elf-drive touring route in western Tasmania. Self-drive tourism is a significant component of regional tourism across Australia and many tourism marketing agencies attempt to use themed touring routes to help manage self-drive markets.
This case study particularly identifies the need to understand how tourists and tourism businesses perceive touring routes and to innovate to re-invigorate routes and respond to competitive pressures.
The innovation capacity of the destination was seen to hinge on the production and distribution of knowledge and the clustering of resources.
|Item Type:||Research Book Chapter|
|Research Division:||Commerce, Management, Tourism and Services|
|Research Field:||Tourist behaviour and visitor experience|
|Objective Division:||Commercial Services and Tourism|
|Objective Group:||Tourism services|
|Objective Field:||Tourism infrastructure development|
|UTAS Author:||Hardy, A (Associate Professor Anne Hardy)|
|Downloads:||3 View Download Statistics|
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