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Iterations: Improving Regional Touring Routes Through Survey Research


Hardy, A and Beeton, B and Carter, R, Iterations: Improving Regional Touring Routes Through Survey Research, Regional Tourism Cases: Innovation in Regional Tourism, Common Ground, D Carson & J Macbeth (ed), Altona, Victoria, pp. 91-101. ISBN 1-86335-590-1 (2005) [Research Book Chapter]

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Copyright STCRC 2005

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This chapter is concerned with innovation in a regional themed elf-drive touring route in western Tasmania. Self-drive tourism is a significant component of regional tourism across Australia and many tourism marketing agencies attempt to use themed touring routes to help manage self-drive markets.

This case study particularly identifies the need to understand how tourists and tourism businesses perceive touring routes and to innovate to re-invigorate routes and respond to competitive pressures.

The innovation capacity of the destination was seen to hinge on the production and distribution of knowledge and the clustering of resources.

Item Details

Item Type:Research Book Chapter
Research Division:Commerce, Management, Tourism and Services
Research Group:Tourism
Research Field:Tourist behaviour and visitor experience
Objective Division:Commercial Services and Tourism
Objective Group:Tourism services
Objective Field:Tourism infrastructure development
UTAS Author:Hardy, A (Associate Professor Anne Hardy)
ID Code:71879
Year Published:2005
Deposited By:Management
Deposited On:2011-08-12
Last Modified:2017-04-26
Downloads:3 View Download Statistics

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