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The Culture Brand and Radical Alterities


Rolls, M, The Culture Brand and Radical Alterities, The Journal of the European Association of Studies on Australia, 2, (1) pp. 2-13. ISSN 2013-6897 (2011) [Refereed Article]


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Copyright © Mitchell Rolls 2011. This text may be archived and redistributed both in electronic form and in hard copy, provided that the author and journal are properly cited and no fee is charged.

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A noted feature of the postcolonial environment is how the anthropological term "culture" has entered the demotic narratives of the discipline’s former subjects. Notions ofculture are now set to perform many tasks, and Indigenous claims that particular practices,attributes or things constitute examples of a discreet culture are frequent. This paper arguesthat such claims are not necessarily cultural in the way supposed, but rather form part of an international discourse of rights now utilised by minorities and indigenes in settler nationsas a way of asserting authority and of proclaiming identity and resistance. It concludes bynoting that much contemporary postcolonial (and other) scholarship’s respect for differenceand need for radical alterities as the basis of a critique of western hegemony weakens the will for analysis of these issues, leading at times to contradictory argument.

Item Details

Item Type:Refereed Article
Research Division:Human Society
Research Group:Anthropology
Research Field:Social and cultural anthropology
Objective Division:Culture and Society
Objective Group:Other culture and society
Objective Field:Other culture and society not elsewhere classified
UTAS Author:Rolls, M (Dr Mitchell Rolls)
ID Code:70729
Year Published:2011
Deposited By:Riawunna
Deposited On:2011-07-01
Last Modified:2012-04-20
Downloads:286 View Download Statistics

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