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Cultural Stereotypes and Metaphors in Health: An Intercultural Communication Perspective
Le, Q, Cultural Stereotypes and Metaphors in Health: An Intercultural Communication Perspective, Health and Well-Being: A Social and Cultural Perspective, Nova Science Publishers, Q Le (ed), New York, pp. 37-46. ISBN 9781611226485 (2011) [Research Book Chapter]
Copyright 2011 Nova Science Publishers, Inc.
Official URL: https://www.novapublishers.com/catalog/index.php
Communication is traditionally about sending and receiving a message. The sender is seen as taking an active part of initiating a message and the receiver takes a passive role in receiving it. However, it is much more complex than this simple definition of communication in terms of transmission. It requires the participants to take an active part in the meaning making process of communication. Miscommunication can easily occur in intercultural communication due to the interference of the first culture on the second one as culture is strongly embedded in various aspects of intercultural communication. This is clearly shown in the use of cultural stereotypes and metaphors by migrants which reflect their views and attitudes in their acculturation into a new cultural environment. In the health area, migrants’ stereotypes and metaphors can give health professionals some insights into the minds of migrants about their making sense of the health concepts and issues in their new land.
|Item Type:||Research Book Chapter|
|Keywords:||metaphor, meaning, health communication, interpretation, concept, culture.|
|Research Division:||Human Society|
|Research Field:||Rural sociology|
|Objective Group:||Other health|
|Objective Field:||Other health not elsewhere classified|
|UTAS Author:||Le, Q (Dr Quynh Le)|
|Deposited By:||UTAS Centre for Rural Health|
|Downloads:||2 View Download Statistics|
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