Academic career opportunities in entrepreneurial marketing: Revisiting Teach & Miles (1997)

This study is designed to update and extend Teach and Miles’ (1997) empirical study of the career opportunities for marketing academics who have an interest in entrepreneurship. The 1997 study found that entrepreneurship was becoming a more accepted research area in marketing but was not yet well established within marketing departments. In fact, at the time of that study, more than 80 percent of schools offering entrepreneurship housed it in the management area. The current study shows that some progress has been made in entrepreneurship courses being offered by marketing departments, although there is room available for more progress. The results of this study also suggest that entrepreneurship has still not been fully embraced by the marketing discipline, as have areas such as channels management, consumer behavior, or marketing research. Our position is that many of the core issues of marketing such as value creation, satisfaction, and exchanges are facilitated when a firm acts more entrepreneurially.