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Political opinion leadership and electoral behavior
Citation
O'Cass, AG and Pecotich, A, Political opinion leadership and electoral behavior, Journal of Nonprofit and Public Sector Marketing, 14, (1) pp. 285-307. ISSN 1049-5142 (2005) [Refereed Article]
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Copyright Statement
The definitive published version is available online at: http://www.tandf.co.uk/journals
Official URL: http://www.tandf.co.uk/journals
DOI: doi:10.1300/J054v14n01_16
Abstract
A micro-model that focuses on political opinion leadership within an extended nomological network is developed and tested. Data were gathered from a sample of voters in an election. The results indicate that political opinion leadership played a central role in the voting behavior. Key antecedents to opinion leadership were voter involvement, subjective knowledge, and indirectly, information seeking behavior. Important consequences were voting stability, perceived risk and political satisfaction.
Item Details
| Item Type: | Refereed Article |
|---|---|
| Keywords: | Political opinion leadership; election |
| Research Division: | Commerce, Management, Tourism and Services |
| Research Group: | Marketing |
| Research Field: | Marketing Measurement |
| Objective Division: | Economic Framework |
| Objective Group: | Management and Productivity |
| Objective Field: | Marketing |
| Author: | O'Cass, AG (Professor Aron O'Cass) |
| ID Code: | 68157 |
| Year Published: | 2005 |
| Deposited By: | Management |
| Deposited On: | 2011-03-09 |
| Last Modified: | 2011-04-07 |
| Downloads: | 5 View Download Statistics |
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