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Foreign wine consumption in Australia: The influence of consumer perceptions to foreign cultures on wine choice
journal contribution
posted on 2023-05-17, 05:15 authored by Brown, U, O'Cass, AGResearch has shown that while some people favour foreign-sources products, others prefer to purchase goods made in their own country. Sales of Australian wine have been consistently increasing in recent years in the home market, however sales of imported wines are also increasing in terms of dollar value. This paper examines the effect of consumer ethnocentrism and animosity on willingness to buy foreign wine products, in an effort to bettter understand the factors involved in the consumer decision making process when purchasing wine products.
History
Publication title
Journal of Food Products MarketingVolume
12Pagination
15-26ISSN
1045-4446Department/School
TSBEPublisher
Haworth Press IncPlace of publication
10 Alice St, Binghamton, USA, Ny, 13904-1580Rights statement
The definitive published version is available online at: http://www.tandf.co.uk/journalsRepository Status
- Restricted