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Foreign wine consumption in Australia: The influence of consumer perceptions to foreign cultures on wine choice

journal contribution
posted on 2023-05-17, 05:15 authored by Brown, U, O'Cass, AG
Research has shown that while some people favour foreign-sources products, others prefer to purchase goods made in their own country. Sales of Australian wine have been consistently increasing in recent years in the home market, however sales of imported wines are also increasing in terms of dollar value. This paper examines the effect of consumer ethnocentrism and animosity on willingness to buy foreign wine products, in an effort to bettter understand the factors involved in the consumer decision making process when purchasing wine products.

History

Publication title

Journal of Food Products Marketing

Volume

12

Pagination

15-26

ISSN

1045-4446

Department/School

TSBE

Publisher

Haworth Press Inc

Place of publication

10 Alice St, Binghamton, USA, Ny, 13904-1580

Rights statement

The definitive published version is available online at: http://www.tandf.co.uk/journals

Repository Status

  • Restricted

Socio-economic Objectives

Marketing

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    University Of Tasmania

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