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Foreign wine consumption in Australia: The influence of consumer perceptions to foreign cultures on wine choice

Citation

Brown, U and O'Cass, AG, Foreign wine consumption in Australia: The influence of consumer perceptions to foreign cultures on wine choice, Journal of Food Products Marketing , 12, (2) pp. 15-26. ISSN 1045-4446 (2006) [Refereed Article]

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Copyright Statement

The definitive published version is available online at: http://www.tandf.co.uk/journals

Official URL: http://www.tandf.co.uk/journals

DOI: doi:10.1300/J038v12n02_02

Abstract

Research has shown that while some people favour foreign-sources products, others prefer to purchase goods made in their own country. Sales of Australian wine have been consistently increasing in recent years in the home market, however sales of imported wines are also increasing in terms of dollar value. This paper examines the effect of consumer ethnocentrism and animosity on willingness to buy foreign wine products, in an effort to bettter understand the factors involved in the consumer decision making process when purchasing wine products.

Item Details

Item Type:Refereed Article
Keywords:AUSTRALIA; CONSUMER CHOICE; CONSUMER RESPONSE; CONSUMPTION; IMPORTS; TRADE; WINES
Research Division:Commerce, Management, Tourism and Services
Research Group:Marketing
Research Field:Marketing Measurement
Objective Division:Economic Framework
Objective Group:Management and Productivity
Objective Field:Marketing
Author:O'Cass, AG (Professor Aron O'Cass)
ID Code:68148
Year Published:2006
Deposited By:Management
Deposited On:2011-03-09
Last Modified:2011-05-03
Downloads:7 View Download Statistics

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