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Examining the role of international entrepreneurship, innovation and international market performance in SME internationalisation


O'Cass, AG and Weerawardena, J, Examining the role of international entrepreneurship, innovation and international market performance in SME internationalisation, European Journal of Marketing, 43, (11/12) pp. 1325-1348. ISSN 0309-0566 (2009) [Refereed Article]

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DOI: doi:10.1108/03090560910989911


Purpose The current study aims to examine the role of international entrepreneurship and innovation in small to medium-sized enterprise (SME) internationalisation, also touching on the role of the firm size as a proxy of resources in the SME internationalisation process. The study seeks to look at these issues in the context of manufacturing firms, arguing that entrepreneurial SMEs pursuing international market entry undertake organisational innovation, which in turn enables such firms to achieve higher marketplace performance. Design/methodology/approach The paper was based on the development and administration of a self-completed survey of 302 managers. Findings The results suggest that international SMEs differ from non-international SMEs in terms of international entrepreneurship, organisational innovation intensity and firm size. Research limitations/implications The cross-sectional research design and the regional nature of the sampled firms may limit the generalisability of the findings. The manufacturing sectors that were studied provided an appropriate setting, although research in other industries is required. Practical implications The findings provide SME managers with a feasible path to internationalisation, in that firms striving towards internationalisation must undertake organisational innovation. Innovative firms are better equipped to exploit international market opportunities and perform better in such markets. Originality/value In spite of the central role assigned to innovation in a firm's competitive strategy, the literature that examines the role of innovation in SME internationalisation has been limited. Addressing this research gap the paper examines the role of international entrepreneurship and innovation in SME internationalisation.

Item Details

Item Type:Refereed Article
Keywords:Business performance, Entrepreneurialism, International business, International marketing, Small to medium-sized enterprises
Research Division:Commerce, Management, Tourism and Services
Research Group:Marketing
Research Field:Marketing research methodology
Objective Division:Economic Framework
Objective Group:Management and productivity
Objective Field:Marketing
UTAS Author:O'Cass, AG (Professor Aron O'Cass)
ID Code:68144
Year Published:2009
Web of Science® Times Cited:136
Deposited By:Management
Deposited On:2011-03-09
Last Modified:2014-11-10
Downloads:59 View Download Statistics

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