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Does industry matter? Examining the role of industry structure and organizational learning in innovation and brand performance

Citation

Weerawardena, J and O'Cass, AG and Julian, C, Does industry matter? Examining the role of industry structure and organizational learning in innovation and brand performance, Journal of Business Research, 59, (1) pp. 37-45. ISSN 0148-2963 (2006) [Refereed Article]


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DOI: doi:10.1016/j.jbusres.2005.02.004

Abstract

A manager's perception of industry structure (dynamism) has the potential to impact various organizational strategies and behaviors. This may be particularly so with regard to perceptions driving organizational learning orientations and innovation based marketing strategy. The position taken here suggests that firms operating within a competitive industry tend to pursue innovative ways of performing value-creating activities, which requires the development of learning capabilities. The results of a study of SMEs suggest that market focused learning, relative to other learning capabilities plays a key role in the relationships between industry structure, innovation and brand performance. The findings also show that market focused learning and internally focused learning influence innovation and that innovation influences a brand's performance.

Item Details

Item Type:Refereed Article
Keywords:Organizational learning; Innovation; Industry structure; Industry dynamism; Brand performance
Research Division:Commerce, Management, Tourism and Services
Research Group:Marketing
Research Field:Marketing Measurement
Objective Division:Economic Framework
Objective Group:Management and Productivity
Objective Field:Marketing
Author:O'Cass, AG (Professor Aron O'Cass)
ID Code:68138
Year Published:2006
Web of Science® Times Cited:122
Deposited By:Management
Deposited On:2011-03-09
Last Modified:2011-04-01
Downloads:27 View Download Statistics

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