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An exploration of personality and speed limit compliance


Griffin, D and O'Cass, AG, An exploration of personality and speed limit compliance, Journal of Nonprofit & Public Sector Marketing, 22, (4) pp. 336-353. ISSN 1049-5142 (2010) [Refereed Article]

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DOI: doi:10.1080/10495141003718262


Research suggests that noncompliance with speed limits is high. One factor that may provide some explanation for individuals' speeding behavior is the driver's personality. To examine social issue behavior in relation to speeding, this study examined specific personality characteristics in the context of speed limit compliance behavior. To test the hypotheses, data were gathered via an online survey. The results indicate that personality, along with social issue involvement, influenced speed limit compliance behavior.

Item Details

Item Type:Refereed Article
Keywords:social marketing; personality; speed limit compliance
Research Division:Commerce, Management, Tourism and Services
Research Group:Marketing
Research Field:Marketing research methodology
Objective Division:Economic Framework
Objective Group:Management and productivity
Objective Field:Management
UTAS Author:O'Cass, AG (Professor Aron O'Cass)
ID Code:68132
Year Published:2010
Web of Science® Times Cited:3
Deposited By:Management
Deposited On:2011-03-09
Last Modified:2011-05-24
Downloads:1 View Download Statistics

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