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Service dominant logic: Implications at the marketing/entrepreneurship interface
Citation
Kasouf, CJ and Darroch, J and Hultman, CM and Miles, MP, Service dominant logic: Implications at the marketing/entrepreneurship interface, Journal of Research in Marketing and Entrepreneurship, 10, (1) pp. 57-69. ISSN 1471-5201 (2008) [Refereed Article]
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Copyright Statement
Copyright © Emerald Group Publishing
Official URL: http://www.emeraldinsight.com/
DOI: doi:10.1108/01443571010996235
Abstract
Purpose: This paper aims to explore the implications of service dominant logic (SDL) on the marketing/ entrepreneurship interface.
Design/methodology/approach: This paper integrates research from co-creation and service dominant logic with entrepreneurship to explore the value of SDL for entrepreneurial marketing organizations.
Findings: This paper offers insights on: the implications of SDL for entrepreneurship; the value of co-creation in an entrepreneurial context; and an exploration of risk and co-creation, mass customization, and scale production in an entrepreneurial marketing context.
Originality/value: This paper contributes to the work of both academics and executives attempting to better understand the concepts of SDL and co-creation and how they might be leveraged to create advantage. In addition, a set of research implications is offered pertaining to co-creation and SDL in an entrepreneurial marketing context.
Item Details
Item Type: | Refereed Article |
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Keywords: | Entrepreneurialism, Marketing strategy, Service levels |
Research Division: | Commerce, Management, Tourism and Services |
Research Group: | Strategy, management and organisational behaviour |
Research Field: | Entrepreneurship |
Objective Division: | Economic Framework |
Objective Group: | Management and productivity |
Objective Field: | Marketing |
UTAS Author: | Miles, MP (Professor Morgan Miles) |
ID Code: | 68053 |
Year Published: | 2008 |
Deposited By: | Management |
Deposited On: | 2011-03-09 |
Last Modified: | 2014-11-10 |
Downloads: | 4 View Download Statistics |
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