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Service dominant logic: Implications at the marketing/entrepreneurship interface


Kasouf, CJ and Darroch, J and Hultman, CM and Miles, MP, Service dominant logic: Implications at the marketing/entrepreneurship interface, Journal of Research in Marketing and Entrepreneurship, 10, (1) pp. 57-69. ISSN 1471-5201 (2008) [Refereed Article]

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Copyright Emerald Group Publishing

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DOI: doi:10.1108/01443571010996235


Purpose: This paper aims to explore the implications of service dominant logic (SDL) on the marketing/ entrepreneurship interface.

Design/methodology/approach: This paper integrates research from co-creation and service dominant logic with entrepreneurship to explore the value of SDL for entrepreneurial marketing organizations.

Findings: This paper offers insights on: the implications of SDL for entrepreneurship; the value of co-creation in an entrepreneurial context; and an exploration of risk and co-creation, mass customization, and scale production in an entrepreneurial marketing context.

Originality/value: This paper contributes to the work of both academics and executives attempting to better understand the concepts of SDL and co-creation and how they might be leveraged to create advantage. In addition, a set of research implications is offered pertaining to co-creation and SDL in an entrepreneurial marketing context.

Item Details

Item Type:Refereed Article
Keywords:Entrepreneurialism, Marketing strategy, Service levels
Research Division:Commerce, Management, Tourism and Services
Research Group:Strategy, management and organisational behaviour
Research Field:Entrepreneurship
Objective Division:Economic Framework
Objective Group:Management and productivity
Objective Field:Marketing
UTAS Author:Miles, MP (Professor Morgan Miles)
ID Code:68053
Year Published:2008
Deposited By:Management
Deposited On:2011-03-09
Last Modified:2014-11-10
Downloads:4 View Download Statistics

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