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The evolution and development of entrepreneurial marketing
journal contribution
posted on 2023-05-17, 05:03 authored by Hills, G, Hultman, C, Miles, MThe purpose of this paper is to discuss the evolution of entrepreneurial marketing (EM). First an historical perspective of the evolution of EM is offered and some central incidents are identified. Further, empirical indications of small and medium-sized firm marketing behavior are reported and analyzed. Some distinctive differences between EM and administrative focused marketing are identified. This paper provides future scholars with a summary of how EM has evolved into a potential new school of marketing thought and offers several issues that should stimulate future research in EM.
History
Publication title
Journal of Small Business ManagementVolume
46Pagination
99-112ISSN
1540-627XDepartment/School
TSBEPublisher
WileyPlace of publication
USARights statement
The definitive published version is available online at: http://onlinelibrary.wiley.com/Repository Status
- Restricted