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The evolution and development of entrepreneurial marketing

Citation

Hills, G and Hultman, C and Miles, M, The evolution and development of entrepreneurial marketing, Journal of Small Business Management, 46, (1) pp. 99-112. ISSN 1540-627X (2008) [Refereed Article]


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The definitive published version is available online at: http://onlinelibrary.wiley.com/

DOI: doi:10.1111/j.1540-627X.2007.00234.x

Abstract

The purpose of this paper is to discuss the evolution of entrepreneurial marketing (EM). First an historical perspective of the evolution of EM is offered and some central incidents are identified. Further, empirical indications of small and medium-sized firm marketing behavior are reported and analyzed. Some distinctive differences between EM and administrative focused marketing are identified. This paper provides future scholars with a summary of how EM has evolved into a potential new school of marketing thought and offers several issues that should stimulate future research in EM.

Item Details

Item Type:Refereed Article
Keywords:small and medium-sized enterprises, SME, entrepreneurship, entrepreneurial marketing
Research Division:Commerce, Management, Tourism and Services
Research Group:Business and Management
Research Field:Entrepreneurship
Objective Division:Economic Framework
Objective Group:Management and Productivity
Objective Field:Marketing
Author:Miles, M (Professor Morgan Miles)
ID Code:67839
Year Published:2008
Web of Science® Times Cited:91
Deposited By:Management
Deposited On:2011-03-08
Last Modified:2014-11-10
Downloads:43 View Download Statistics

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