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The evolution and development of entrepreneurial marketing
Citation
Hills, G and Hultman, C and Miles, M, The evolution and development of entrepreneurial marketing, Journal of Small Business Management, 46, (1) pp. 99-112. ISSN 1540-627X (2008) [Refereed Article]
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Copyright Statement
The definitive published version is available online at: http://onlinelibrary.wiley.com/
DOI: doi:10.1111/j.1540-627X.2007.00234.x
Abstract
The purpose of this paper is to discuss the evolution of entrepreneurial marketing (EM). First an historical perspective of the evolution of EM is offered and some central incidents are identified. Further, empirical indications of small and medium-sized firm marketing behavior are reported and analyzed. Some distinctive differences between EM and administrative focused marketing are identified. This paper provides future scholars with a summary of how EM has evolved into a potential new school of marketing thought and offers several issues that should stimulate future research in EM.
Item Details
| Item Type: | Refereed Article |
|---|---|
| Keywords: | small and medium-sized enterprises, SME, entrepreneurship, entrepreneurial marketing |
| Research Division: | Commerce, Management, Tourism and Services |
| Research Group: | Strategy, management and organisational behaviour |
| Research Field: | Entrepreneurship |
| Objective Division: | Economic Framework |
| Objective Group: | Management and productivity |
| Objective Field: | Marketing |
| UTAS Author: | Miles, M (Professor Morgan Miles) |
| ID Code: | 67839 |
| Year Published: | 2008 |
| Web of Science® Times Cited: | 173 |
| Deposited By: | Management |
| Deposited On: | 2011-03-08 |
| Last Modified: | 2014-11-10 |
| Downloads: | 43 View Download Statistics |
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