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Reconceptualising Motivation in Adoption and Acceptance Research: Back to Basics


Howard, NL and Marshall, PH and Swatman, PA, Reconceptualising Motivation in Adoption and Acceptance Research: Back to Basics, Proceedings of the 21st Australasian Conference in Information Systems (ACIS 2010), 1-3 December 2010, Brisbane, Australia EJ ISBN 978-1-86435-643-4 (2010) [Refereed Conference Paper]

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Copyright 2010 N.L. Howard, P. Marshall and P.A. Swatman

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In the adoption and acceptance of technology, the technology acceptance model (TAM) has been a dominant influence. TAM, however, simplifies and trivialises the concept of motivation, (a concept not well developed and used in the IS field) by failing to recognise the fundamental needs influencing behaviour. This, in turn, restricts its use to design and use interventions to enhance adoption and use within an ICT-enabled organisational change project. Given this, this paper will re-conceptualise the concept of motivation by exploring the inner or intrinsic motivation influencing behaviour and will indicate how this motivation underlies the TAM variables. Further, using the concept of participative management we will explore how various organisational interventions might be designed to enhance user motivation to adopt and use a new system. Finally, these interventions are applied to an ongoing action research study to improve the success of implementing a document management system within a non-profit organisation.

Item Details

Item Type:Refereed Conference Paper
Keywords:Intrinsic Motivation, ICT Adoption, Participative Management, Non-Profit Organisation
Research Division:Information and Computing Sciences
Research Group:Information systems
Research Field:Information security management
Objective Division:Information and Communication Services
Objective Group:Other information and communication services
Objective Field:Other information and communication services not elsewhere classified
UTAS Author:Howard, NL (Ms Nicole Howard)
UTAS Author:Marshall, PH (Professor Peter Marshall)
UTAS Author:Swatman, PA (Professor Paul Swatman)
ID Code:67073
Year Published:2010
Deposited By:Information and Communication Technology
Deposited On:2011-02-24
Last Modified:2014-12-09
Downloads:7 View Download Statistics

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