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The dual lens method: a practical approach to information systems strategy in SME's


Marshall, PH and Willson, PP and Young, JF and de Salas, KL, The dual lens method: a practical approach to information systems strategy in SME's, In; Global Perspectives on Small and Medium Enterprises and Strategic Information Systems: International Approaches, Business Science Reference (an imprint of IGI Global), P Bharati, I Lee, A Chaudhury (ed), Hershey, United States, pp. 195-214. ISBN 978-1-61520-627-8 (2010) [Research Book Chapter]

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DOI: doi:10.4018/978-1-61520-627-8.ch010


This chapter describes the development and testing of a method for information systems (IS) strategy formulation in small and medium enterprises (SMEs). A case study describing a practical experience with the method is presented. Essentially the method is comprised of two complementary analyses: an externally focused strategic analysis and an internally focused business process analysis. The method draws on the work of Levy and Powell (1999, 2000). The method is simple and clearly prescribed and does not require, as does the approach of Levy and Powell (1999, 2000, 2005), the selection of approaches from a range of applicable techniques. However, before assessing IS strategy formulation approaches for SMEs, including the work of Levy and Powell (1999, 2000, 2005) we will seek to justify the need for an IS Strategy Formulation Method for SMEs and then reflect on the importance of relevance and practicality, as two features of the approach which are important considerations in terms of establishing the method in practice.

Item Details

Item Type:Research Book Chapter
Keywords:Information systems strategy, business strategy, information systems strategy formulation, information systems portfolio, information systems capabilities, business process analysis, business process modeling, action research
Research Division:Information and Computing Sciences
Research Group:Information systems
Research Field:Information security management
Objective Division:Information and Communication Services
Objective Group:Other information and communication services
Objective Field:Other information and communication services not elsewhere classified
UTAS Author:Marshall, PH (Professor Peter Marshall)
UTAS Author:Willson, PP (Dr Phyllis Willson)
UTAS Author:Young, JF (Dr Judith Young)
UTAS Author:de Salas, KL (Associate Professor Kristy de Salas)
ID Code:66560
Year Published:2010
Deposited By:Information and Communication Technology
Deposited On:2011-02-02
Last Modified:2015-02-13

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