eCite Digital Repository
The dual lens method: a practical approach to information systems strategy in SME's
Citation
Marshall, PH and Willson, PP and Young, JF and de Salas, KL, The dual lens method: a practical approach to information systems strategy in SME's, In; Global Perspectives on Small and Medium Enterprises and Strategic Information Systems: International Approaches, Business Science Reference (an imprint of IGI Global), P Bharati, I Lee, A Chaudhury (ed), Hershey, United States, pp. 195-214. ISBN 978-1-61520-627-8 (2010) [Research Book Chapter]
![]() | PDF (Chapter 10) Not available 428Kb |
Copyright Statement
Copyright © IGI Global - All Rights Reserved
Official URL: http://www.igi-global.com/bookstore/titledetails.a...
DOI: doi:10.4018/978-1-61520-627-8.ch010
Abstract
This chapter describes the development and testing of a method for information systems (IS) strategy formulation in small and medium enterprises (SMEs). A case study describing a practical experience with the method is presented. Essentially the method is comprised of two complementary analyses: an externally focused strategic analysis and an internally focused business process analysis. The method draws on the work of Levy and Powell (1999, 2000). The method is simple and clearly prescribed and does not require, as does the approach of Levy and Powell (1999, 2000, 2005), the selection of approaches from a range of applicable techniques. However, before assessing IS strategy formulation approaches for SMEs, including the work of Levy and Powell (1999, 2000, 2005) we will seek to justify the need for an IS Strategy Formulation Method for SMEs and then reflect on the importance of relevance and practicality, as two features of the approach which are important considerations in terms of establishing the method in practice.
Item Details
Item Type: | Research Book Chapter |
---|---|
Keywords: | Information systems strategy, business strategy, information systems strategy formulation, information systems portfolio, information systems capabilities, business process analysis, business process modeling, action research |
Research Division: | Information and Computing Sciences |
Research Group: | Information systems |
Research Field: | Information security management |
Objective Division: | Information and Communication Services |
Objective Group: | Other information and communication services |
Objective Field: | Other information and communication services not elsewhere classified |
UTAS Author: | Marshall, PH (Professor Peter Marshall) |
UTAS Author: | Willson, PP (Dr Phyllis Willson) |
UTAS Author: | Young, JF (Dr Judith Young) |
UTAS Author: | de Salas, KL (Associate Professor Kristy de Salas) |
ID Code: | 66560 |
Year Published: | 2010 |
Deposited By: | Information and Communication Technology |
Deposited On: | 2011-02-02 |
Last Modified: | 2015-02-13 |
Downloads: | 0 |
Repository Staff Only: item control page