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Evaluating disaster education: The National Oceanic and Atmospheric Administration's TsunamiReady™ community program and risk awareness education efforts in New Hanover County, North Carolina
journal contribution
posted on 2023-05-17, 04:09 authored by Horan, J, Ritchie, L, Meinhold, S, Gill, D, Houghton, B, Gregg, C, Matheson, T, Douglas Paton, Johnston, DThis chapter describes the evaluation of the TsunamiReady™-based educational materials distributed in New Hanover County, North Carolina. The authors evaluate whether educational materials about tsunami risk increased the perception of hazard risk, information, knowledge, and preparedness behaviors. There are three main findings. First, local knowledge of regional hazards remains a strong predictor of changes in attitudes and behavior. Second, educational materials about unlikely hazards have only a moderate impact. Third, information seeking and preparedness behavior is a function of general psychological attributes such as personal risk calculations. The authors argue that a community's hazard experiences and the frequency and severity of hazard events play an important role in receptiveness to educational efforts as well as disaster preparedness. © Wiley Periodicals, Inc., and the American Evaluation Associat
History
Publication title
New Directions for EvaluationVolume
2010Issue
126Pagination
79-93ISSN
1097-6736Department/School
School of Psychological SciencesPublisher
Jossey-Bass Inc.Place of publication
United StatesRights statement
The definitive published version is available online at: http://onlinelibrary.wiley.com/Repository Status
- Restricted