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Evaluating disaster education: The National Oceanic and Atmospheric Administration's TsunamiReady™ community program and risk awareness education efforts in New Hanover County, North Carolina
Citation
Horan, J and Ritchie, L and Meinhold, S and Gill, D and Houghton, B and Gregg, C and Matheson, T and Paton, D and Johnston, D, Evaluating disaster education: The National Oceanic and Atmospheric Administration's TsunamiReady community program and risk awareness education efforts in New Hanover County, North Carolina, New Directions for Evaluation, 2010, (126) pp. 79-93. ISSN 1097-6736 (2010) [Refereed Article]
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Copyright Statement
The definitive published version is available online at: http://onlinelibrary.wiley.com/
DOI: doi:10.1002/ev.331
Abstract
This chapter describes the evaluation of the TsunamiReady™-based educational materials distributed in New Hanover County, North Carolina. The authors evaluate whether educational materials about tsunami risk increased the perception of hazard risk, information, knowledge, and preparedness behaviors. There are three main findings. First, local knowledge of regional hazards remains a strong predictor of changes in attitudes and behavior. Second, educational materials about unlikely hazards have only a moderate impact. Third, information seeking and preparedness behavior is a function of general psychological attributes such as personal risk calculations. The authors argue that a community's hazard experiences and the frequency and severity of hazard events play an important role in receptiveness to educational efforts as well as disaster preparedness. © Wiley Periodicals, Inc., and the American Evaluation Associat
Item Details
| Item Type: | Refereed Article |
|---|---|
| Research Division: | Psychology and Cognitive Sciences |
| Research Group: | Psychology |
| Research Field: | Social and Community Psychology |
| Objective Division: | Environment |
| Objective Group: | Natural Hazards |
| Objective Field: | Natural Hazards not elsewhere classified |
| UTAS Author: | Paton, D (Professor Douglas Paton) |
| ID Code: | 66247 |
| Year Published: | 2010 |
| Deposited By: | Psychology |
| Deposited On: | 2011-01-10 |
| Last Modified: | 2014-12-18 |
| Downloads: | 3 View Download Statistics |
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