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Evaluating disaster education: The National Oceanic and Atmospheric Administration's TsunamiReady™ community program and risk awareness education efforts in New Hanover County, North Carolina

Citation

Horan, J and Ritchie, L and Meinhold, S and Gill, D and Houghton, B and Gregg, C and Matheson, T and Paton, D and Johnston, D, Evaluating disaster education: The National Oceanic and Atmospheric Administration's TsunamiReady community program and risk awareness education efforts in New Hanover County, North Carolina, New Directions for Evaluation, 2010, (126) pp. 79-93. ISSN 1097-6736 (2010) [Refereed Article]

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The definitive published version is available online at: http://onlinelibrary.wiley.com/

DOI: doi:10.1002/ev.331

Abstract

This chapter describes the evaluation of the TsunamiReady™-based educational materials distributed in New Hanover County, North Carolina. The authors evaluate whether educational materials about tsunami risk increased the perception of hazard risk, information, knowledge, and preparedness behaviors. There are three main findings. First, local knowledge of regional hazards remains a strong predictor of changes in attitudes and behavior. Second, educational materials about unlikely hazards have only a moderate impact. Third, information seeking and preparedness behavior is a function of general psychological attributes such as personal risk calculations. The authors argue that a community's hazard experiences and the frequency and severity of hazard events play an important role in receptiveness to educational efforts as well as disaster preparedness. © Wiley Periodicals, Inc., and the American Evaluation Associat

Item Details

Item Type:Refereed Article
Research Division:Psychology and Cognitive Sciences
Research Group:Psychology
Research Field:Social and Community Psychology
Objective Division:Environment
Objective Group:Natural Hazards
Objective Field:Natural Hazards not elsewhere classified
Author:Paton, D (Professor Douglas Paton)
ID Code:66247
Year Published:2010
Deposited By:Psychology
Deposited On:2011-01-10
Last Modified:2014-12-18
Downloads:3 View Download Statistics

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