University of Tasmania
Browse

File(s) under permanent embargo

The effect of company perceived environmental performance on consumer purchase intentions

conference contribution
posted on 2023-05-23, 05:02 authored by Bingham, TW, Martin GrimmerMartin Grimmer
This study examined whether the perceived environmental performance (PEP) of a company influenced consumers’ purchase intentions, and whether this was moderated by consumers’ degree of environmental involvement (EI) and by differences in product price. Surveys were posted to a random sample of residents in an Australian capital city. Responses (N=698) showed that participants reported higher purchase intentions for products from high versus low PEP companies. Participants’ EI and product price were found to moderate this relationship. Those with high EI reported greater purchase intention for high PEP companies and the reverse for low PEP companies. A greater difference was also found in purchase intention between high and low PEP companies when price was low than when price was high.

History

Publication title

Proceedings of the 24th ANZAM Conference

Editors

ANZAM

Pagination

1-16

ISBN

1877040819

Department/School

TSBE

Publisher

Australian and New Zealand Academy of Management

Place of publication

Adelaide

Event title

ANZAM

Event Venue

Adelaide

Date of Event (Start Date)

2010-12-08

Date of Event (End Date)

2010-12-10

Rights statement

Copyright 2010 the Authors

Repository Status

  • Restricted

Socio-economic Objectives

Marketing

Usage metrics

    University Of Tasmania

    Exports

    RefWorks
    BibTeX
    Ref. manager
    Endnote
    DataCite
    NLM
    DC