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The effect of company perceived environmental performance on consumer purchase intentions

Citation

Bingham, TW and Grimmer, MR, The effect of company perceived environmental performance on consumer purchase intentions, Proceedings of the 24th ANZAM Conference, December 8-10, 2010, Adelaide, pp. 1-16. ISBN 1877040819 (2010) [Refereed Conference Paper]


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Copyright Statement

Copyright 2010 the Authors

Official URL: http://www.anzam.org/

Abstract

This study examined whether the perceived environmental performance (PEP) of a company influenced consumersí purchase intentions, and whether this was moderated by consumersí degree of environmental involvement (EI) and by differences in product price. Surveys were posted to a random sample of residents in an Australian capital city. Responses (N=698) showed that participants reported higher purchase intentions for products from high versus low PEP companies. Participantsí EI and product price were found to moderate this relationship. Those with high EI reported greater purchase intention for high PEP companies and the reverse for low PEP companies. A greater difference was also found in purchase intention between high and low PEP companies when price was low than when price was high.

Item Details

Item Type:Refereed Conference Paper
Keywords:consumer behaviour, Green policy, pricing, social marketing
Research Division:Commerce, Management, Tourism and Services
Research Group:Marketing
Research Field:Marketing Management (incl. Strategy and Customer Relations)
Objective Division:Economic Framework
Objective Group:Management and Productivity
Objective Field:Marketing
Author:Bingham, TW (Mr Timothy Bingham)
Author:Grimmer, MR (Professor Martin Grimmer)
ID Code:66201
Year Published:2010
Deposited By:Management
Deposited On:2011-01-07
Last Modified:2015-03-26
Downloads:5 View Download Statistics

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