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The effect of company perceived environmental performance on consumer purchase intentions
conference contribution
posted on 2023-05-23, 05:02 authored by Bingham, TW, Martin GrimmerMartin GrimmerThis study examined whether the perceived environmental performance (PEP) of a company influenced consumers’ purchase intentions, and whether this was moderated by consumers’ degree of environmental involvement (EI) and by differences in product price. Surveys were posted to a random sample of residents in an Australian capital city. Responses (N=698) showed that participants reported higher purchase intentions for products from high versus low PEP companies. Participants’ EI and product price were found to moderate this relationship. Those with high EI reported greater purchase intention for high PEP companies and the reverse for low PEP companies. A greater difference was also found in purchase intention between high and low PEP companies when price was low than when price was high.
History
Publication title
Proceedings of the 24th ANZAM ConferenceEditors
ANZAMPagination
1-16ISBN
1877040819Department/School
TSBEPublisher
Australian and New Zealand Academy of ManagementPlace of publication
AdelaideEvent title
ANZAMEvent Venue
AdelaideDate of Event (Start Date)
2010-12-08Date of Event (End Date)
2010-12-10Rights statement
Copyright 2010 the AuthorsRepository Status
- Restricted