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Art and culture as hedonism: Marketing the MONA experience

Citation

Lehman, KF, Art and culture as hedonism: Marketing the MONA experience, ACUADS 2010 Annual Conference, UTAS, Launceston, 1, 1 (2010) [Report of Restricted Access]

Item Details

Item Type:Report of Restricted Access
Research Division:Commerce, Management, Tourism and Services
Research Group:Marketing
Research Field:Marketing Management (incl. Strategy and Customer Relations)
Objective Division:Economic Framework
Objective Group:Management and Productivity
Objective Field:Marketing
Author:Lehman, KF (Dr Kim Lehman)
ID Code:64908
Year Published:2010
Deposited By:Management
Deposited On:2010-09-15
Last Modified:2010-09-15
Downloads:0

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