eCite Digital Repository

The strategic management of brand equity: Exploring the resources, capabilities and lessons of Marriott Hotel's entry into China

Citation

Wickham, MD and Wong, TL, The strategic management of brand equity: Exploring the resources, capabilities and lessons of Marriott Hotel's entry into China, Abstracts of the 6th International Colloquium - Academy of Marketing, April 9-11, 2010, Barcelona, pp. 1-1. (2010) [Conference Extract]

Item Details

Item Type:Conference Extract
Research Division:Commerce, Management, Tourism and Services
Research Group:Marketing
Research Field:Marketing Management (incl. Strategy and Customer Relations)
Objective Division:Economic Framework
Objective Group:Management and Productivity
Objective Field:Marketing
Author:Wickham, MD (Dr Mark Wickham)
Author:Wong, TL (Dr Tommy Wong)
ID Code:63042
Year Published:2010
Deposited By:Management
Deposited On:2010-04-10
Last Modified:2010-04-10
Downloads:0

Repository Staff Only: item control page