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The strategic management of brand equity: Exploring the resources, capabilities and lessons of Marriott Hotel's entry into China

conference contribution
posted on 2023-05-24, 09:49 authored by Mark WickhamMark Wickham, Wong, TL
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History

Publication title

Abstracts of the 6th International Colloquium - Academy of Marketing

Editors

The Academy of Marketing

Pagination

1-1

Department/School

TSBE

Publisher

The Academy of Marketing

Place of publication

Spain

Event title

6th International Colloquium - Academy of Marketing

Event Venue

Barcelona

Date of Event (Start Date)

2010-04-09

Date of Event (End Date)

2010-04-11

Repository Status

  • Restricted

Socio-economic Objectives

Marketing

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    University Of Tasmania

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    Licence

    In Copyright

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