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A 'Pink' key to information grounds
Citation
Kelder, J-A and Lueg, C, A 'Pink' key to information grounds, Proceedings of the Annual Meeting of the American Society for Information Science and Technology, April 2009, Phoenix Arizona EJ ISBN 0-87715-541-0 (2009) [Conference Extract]
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Copyright Statement
Copyright © 2009 by American Society for Information Science and Technology
Official URL: http://www.asis.org
Abstract
The color pink plays a crucial role in breast cancer awareness information delivery as the "pink ribbon" is established as an international symbol of breast cancer awareness. One commonly understood purpose of using a specific color is related to the marketing concept of "brand recognition": instant recognition of the messenger and also the message. In this paper we look at the role of color from a different, yet under-researched perspective. We argue that in the real world of breast cancer community education work, the color pink also functions as an agent that helps establish dynamically created "information grounds". The discussion of this novel perspective on information grounds is informed by a 12 month ethnographic case study describing and analyzing community education work in the context of breast cancer awareness information delivery.
Item Details
Item Type: | Conference Extract |
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Research Division: | Information and Computing Sciences |
Research Group: | Information systems |
Research Field: | Information security management |
Objective Division: | Information and Communication Services |
Objective Group: | Information services |
Objective Field: | Information services not elsewhere classified |
UTAS Author: | Kelder, J-A (Dr Jo-Anne Kelder) |
UTAS Author: | Lueg, C (Professor Christopher Lueg) |
ID Code: | 62615 |
Year Published: | 2009 |
Deposited By: | Information and Communication Technology |
Deposited On: | 2010-03-12 |
Last Modified: | 2021-07-19 |
Downloads: | 1 View Download Statistics |
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