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Understanding Information Seeking behaviour in Financial Advisory


Nussbaumer, PS and Slembek, I and Lueg, C and Mogicato, R and Schwabe, G, Understanding Information Seeking behaviour in Financial Advisory, Proceedings ISI 2009, 1-3 April 2009, Konstanz EJ (2009) [Refereed Conference Paper]


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In light of the financial crisis, it has become even more critical for financial service providers to remain competitive. This paper discusses new perspec- tives on the problems of today’s advisory services, including the customer's dissatisfaction with personalization and individualization. Thereby we draw on research in human information behavior, particularly Wilson's model, which provides a promising framework to better understand the information behavior of clients and in turn helps us understand some of the IT-enablers of individualized financial services. Our findings are supported by data col- lected from mystery shopping episodes and focus group discussions.

Item Details

Item Type:Refereed Conference Paper
Research Division:Information and Computing Sciences
Research Group:Distributed computing and systems software
Research Field:Service oriented computing
Objective Division:Commercial Services and Tourism
Objective Group:Tourism services
Objective Field:Tourism services not elsewhere classified
UTAS Author:Lueg, C (Professor Christopher Lueg)
ID Code:62609
Year Published:2009
Deposited By:Information and Communication Technology
Deposited On:2010-03-12
Last Modified:2015-02-12
Downloads:946 View Download Statistics

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