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Applying mixed methods research to a cost-benefit analysis


Murphy, L and Maguire, W, Applying mixed methods research to a cost-benefit analysis, Proceedings of the 23rd Australia and New Zealand Academy of Management (ANZAM) Conference 2009, 2-4 December 2009, Melbourne, Australia, pp. 1-47. ISBN 1-86308-157-7 (2009) [Refereed Conference Paper]


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Copyright © 2009 ANZMA-Australian & New Zealand Marketing Academy

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Purpose: This paper applies mixed methods research to analyse the costs and benefits of conducting sponsored clinical drug trials in a publicly funded New Zealand hospital. Design: The research design incorporates mixed methodology and mixed methods. The costs and benefits of clinical drug trials are quantified using data from a retrospective case-control study. Qualitative focus groups, interviews and semi-structured surveys are used to explore the costs and benefits as perceived by stakeholders. Findings: Our mixed methods research design enables the analysis of three layers; societal, organisational and personal. Each of these layers reveals different perspectives on sponsored clinical drug trials and the related costs and benefits within a New Zealand public hospital. Value: This paper provides guidance for investigators seeking ways to use both quantitative and qualitative methods to enhance their understanding of research problems.

Item Details

Item Type:Refereed Conference Paper
Research Division:Commerce, Management, Tourism and Services
Research Group:Accounting, auditing and accountability
Research Field:Management accounting
Objective Division:Health
Objective Group:Evaluation of health and support services
Objective Field:Evaluation of health outcomes
UTAS Author:Murphy, L (Ms Lynette Murphy)
UTAS Author:Maguire, W (Dr William Maguire)
ID Code:61905
Year Published:2009
Deposited By:Accounting
Deposited On:2010-03-08
Last Modified:2014-11-03
Downloads:324 View Download Statistics

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