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Impression management and legitimacy the Australian Red Cross


Wills, D, Impression management and legitimacy the Australian Red Cross, Proceedings of the 8th Australasian Conference on Social and Environmental Accounting Research, 6-8 December 2009, Christchurch, New Zealand, pp. 1-31. (2009) [Refereed Conference Paper]


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The purpose of this study is to identify whether a charitable organisation such as the Australian Red Cross, use their annual reports for legitimating purposes. The aim of the paper is to assess the quantity and type of annual report disclosures used by the Australian Red Cross. This analysis is performed in order to determine if there is a change in the use of impression management tools when their perceived legitimacy was threatened as a result of criticism over their use of donated funds after the Bali bombings in 2002.

Item Details

Item Type:Refereed Conference Paper
Keywords:Legitimacy, Charitable organisations, impression management, narratives, graphs
Research Division:Commerce, Management, Tourism and Services
Research Group:Accounting, auditing and accountability
Research Field:Accounting, auditing and accountability not elsewhere classified
Objective Division:Culture and Society
Objective Group:Communication
Objective Field:Communication not elsewhere classified
UTAS Author:Wills, D (Dr Debbie Wills)
ID Code:61899
Year Published:2009
Deposited By:Accounting
Deposited On:2010-03-08
Last Modified:2014-11-03
Downloads:600 View Download Statistics

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