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Impression management and legitimacy the Australian Red Cross
Citation
Wills, D, Impression management and legitimacy the Australian Red Cross, Proceedings of the 8th Australasian Conference on Social and Environmental Accounting Research, 6-8 December 2009, Christchurch, New Zealand, pp. 1-31. (2009) [Refereed Conference Paper]
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Official URL: http://www.bsec.canterbury.ac.nz/csear2009/proceed...
Abstract
The purpose of this study is to identify whether a charitable organisation such
as the Australian Red Cross, use their annual reports for legitimating purposes. The aim of the paper is to assess the quantity and type of annual report disclosures used by the Australian Red Cross. This analysis is performed in order to determine if there is a change in the use of impression management tools when their perceived legitimacy was threatened as a result of criticism over their use of donated funds after the Bali bombings in 2002.
Item Details
| Item Type: | Refereed Conference Paper |
|---|---|
| Keywords: | Legitimacy, Charitable organisations, impression management, narratives, graphs |
| Research Division: | Commerce, Management, Tourism and Services |
| Research Group: | Accounting, Auditing and Accountability |
| Research Field: | Accounting, Auditing and Accountability not elsewhere classified |
| Objective Division: | Cultural Understanding |
| Objective Group: | Communication |
| Objective Field: | Communication not elsewhere classified |
| UTAS Author: | Wills, D (Dr Debbie Wills) |
| ID Code: | 61899 |
| Year Published: | 2009 |
| Deposited By: | Accounting and Corporate Governance |
| Deposited On: | 2010-03-08 |
| Last Modified: | 2014-11-03 |
| Downloads: | 485 View Download Statistics |
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