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Symbolic consumption and consumer identity: An application of social identity theory to car purchase behaviour

Citation

Sowden, L and Grimmer, MR, Symbolic consumption and consumer identity: An application of social identity theory to car purchase behaviour, Proceedings of the 2009 ANZMAC Conference, 30 November - 2 December 2009, Melbourne, pp. 1-9. ISBN 1-86308-158-5 (2009) [Refereed Conference Paper]

Item Details

Item Type:Refereed Conference Paper
Research Division:Commerce, Management, Tourism and Services
Research Group:Marketing
Research Field:Consumer-Oriented Product or Service Development
Objective Division:Economic Framework
Objective Group:Management and Productivity
Objective Field:Marketing
Author:Grimmer, MR (Professor Martin Grimmer)
ID Code:60160
Year Published:2009
Deposited By:Management
Deposited On:2010-01-18
Last Modified:2012-03-20
Downloads:0

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