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Symbolic consumption and consumer identity: An application of social identity theory to car purchase behaviour
Citation
Sowden, L and Grimmer, MR, Symbolic consumption and consumer identity: An application of social identity theory to car purchase behaviour, Proceedings of the 2009 ANZMAC Conference, 30 November - 2 December 2009, Melbourne, pp. 1-9. ISBN 1-86308-158-5 (2009) [Refereed Conference Paper]
Item Details
| Item Type: | Refereed Conference Paper |
|---|---|
| Research Division: | Commerce, Management, Tourism and Services |
| Research Group: | Marketing |
| Research Field: | Consumer-Oriented Product or Service Development |
| Objective Division: | Economic Framework |
| Objective Group: | Management and Productivity |
| Objective Field: | Marketing |
| Author: | Grimmer, MR (Professor Martin Grimmer) |
| ID Code: | 60160 |
| Year Published: | 2009 |
| Deposited By: | Management |
| Deposited On: | 2010-01-18 |
| Last Modified: | 2012-03-20 |
| Downloads: | 0 |
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