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The elusive written contract: dependence, power, conflict and opportunism within the Australian food industry

Citation

Parker, M and Byrom, J, The elusive written contract: dependence, power, conflict and opportunism within the Australian food industry, The Crisis of Food Brands: sustaining safe, innovative and competitive food supply, Gower Publishing, A Lindgreen, MK Hingley, J & Vanhamme (ed), Burlington, pp. 293-309. ISBN 978-0-566-08812-4 (2009) [Research Book Chapter]


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Copyright Statement

Copyright 2009 Gower Publishing

Official URL: http://www.gowerpublishing.com/default.aspx?page=6...

Abstract

In this chapter, we explore buyer-supplier relationships within the Australian food industry. From a buyer-supplier perspective, this industry can be considered increasingly adversarial. Fifty in-depth dyadic interviews were conducted with suppliers and their trade partners. Using this research, we will investigate the role of relationship complexities, and specifically dependence, power, conflict and opportunism. Furthermore, we provide real-life examples of how buyers and suppliers cope with and react to relationship issues; and, finally, illustrate the implications of this research, namely, that managers and policymakers should pay attention to the less savoury aspects of relationship development in an attempt to build sustainable partnerships.

Item Details

Item Type:Research Book Chapter
Keywords:relationship marketing, relationship complexities, retailing, Australia
Research Division:Commerce, Management, Tourism and Services
Research Group:Business and Management
Research Field:Business and Management not elsewhere classified
Objective Division:Economic Framework
Objective Group:Management and Productivity
Objective Field:Management
Author:Byrom, J (Dr John Byrom)
ID Code:59978
Year Published:2009
Deposited By:Management
Deposited On:2009-12-24
Last Modified:2014-12-09
Downloads:0

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