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Developing 'Employer of Choice' status: Exploring an employment marketing mix
In recent times, the important role that marketing theory can play in the conceptualisation and development of an organization’s Employer of Choice status has been recognized and debated by both academics and practitioners alike. In order to contribute to that ongoing debate, this paper explores the application of a key element in marketing theory – the ‘extended marketing-mix’ concept – to the strategic management of human resources.
History
Publication title
Organization Development Journal: Guiding The Future of People Working TogetherVolume
27Pagination
77-95ISSN
0889-6402Department/School
TSBEPublisher
Organization Development InstitutePlace of publication
USARights statement
Copyright © 2009 Organisation Development InstituteRepository Status
- Restricted