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Developing 'Employer of Choice' status: Exploring an employment marketing mix


Wickham, MD and O'Donohue, W, Developing 'Employer of Choice' status: Exploring an employment marketing mix, Organization Development Journal: Guiding The Future of People Working Together, 27, (3) pp. 77-95. ISSN 0889-6402 (2009) [Refereed Article]

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In recent times, the important role that marketing theory can play in the conceptualisation and development of an organization’s Employer of Choice status has been recognized and debated by both academics and practitioners alike. In order to contribute to that ongoing debate, this paper explores the application of a key element in marketing theory – the ‘extended marketing-mix’ concept – to the strategic management of human resources.

Item Details

Item Type:Refereed Article
Research Division:Commerce, Management, Tourism and Services
Research Group:Marketing
Research Field:Marketing theory
Objective Division:Economic Framework
Objective Group:Management and productivity
Objective Field:Management
UTAS Author:Wickham, MD (Dr Mark Wickham)
UTAS Author:O'Donohue, W (Dr Wayne O'Donohue)
ID Code:58108
Year Published:2009
Deposited By:Management
Deposited On:2009-09-07
Last Modified:2010-04-13
Downloads:19 View Download Statistics

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