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Alfred Dunhill Ltd: Reconciling tradition and innovation in product and brand management
Citation
Lehman, KF and Byrom, JW, Alfred Dunhill Ltd: Reconciling tradition and innovation in product and brand management, Marketing: An Introduction, Pearson, Pearson (ed), Essex, pp. 228-229. ISBN 978-0-273-71395-1 (2009) [Revised Book Chapter]
Item Details
| Item Type: | Revised Book Chapter |
|---|---|
| Research Division: | Commerce, Management, Tourism and Services |
| Research Group: | Marketing |
| Research Field: | Marketing management (incl. strategy and customer relations) |
| Objective Division: | Economic Framework |
| Objective Group: | Management and productivity |
| Objective Field: | Marketing |
| UTAS Author: | Lehman, KF (Dr Kim Lehman) |
| UTAS Author: | Byrom, JW (Dr John Byrom) |
| ID Code: | 57378 |
| Year Published: | 2009 |
| Deposited By: | Management |
| Deposited On: | 2009-07-14 |
| Last Modified: | 2009-07-14 |
| Downloads: | 0 |
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