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Alfred Dunhill Ltd: Reconciling tradition and innovation in product and brand management

Citation

Lehman, KF and Byrom, JW, Alfred Dunhill Ltd: Reconciling tradition and innovation in product and brand management, Marketing: An Introduction, Pearson, Pearson (ed), Essex, pp. 228-229. ISBN 978-0-273-71395-1 (2009) [Revised Book Chapter]

Item Details

Item Type:Revised Book Chapter
Research Division:Commerce, Management, Tourism and Services
Research Group:Marketing
Research Field:Marketing Management (incl. Strategy and Customer Relations)
Objective Division:Economic Framework
Objective Group:Management and Productivity
Objective Field:Marketing
Author:Lehman, KF (Dr Kim Lehman)
Author:Byrom, JW (Dr John Byrom)
ID Code:57378
Year Published:2009
Deposited By:Management
Deposited On:2009-07-14
Last Modified:2009-07-14
Downloads:0

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