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Alfred Dunhill Ltd: Reconciling tradition and innovation in product and brand management
Citation
Lehman, KF and Byrom, JW, Alfred Dunhill Ltd: Reconciling tradition and innovation in product and brand management, Marketing: An Introduction, Pearson, Pearson (ed), Essex, pp. 228-229. ISBN 978-0-273-71395-1 (2009) [Revised Book Chapter]
Item Details
Item Type: | Revised Book Chapter |
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Research Division: | Commerce, Management, Tourism and Services |
Research Group: | Marketing |
Research Field: | Marketing management (incl. strategy and customer relations) |
Objective Division: | Economic Framework |
Objective Group: | Management and productivity |
Objective Field: | Marketing |
UTAS Author: | Lehman, KF (Dr Kim Lehman) |
UTAS Author: | Byrom, JW (Dr John Byrom) |
ID Code: | 57378 |
Year Published: | 2009 |
Deposited By: | Management |
Deposited On: | 2009-07-14 |
Last Modified: | 2009-07-14 |
Downloads: | 0 |
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